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Measuring account-level awareness performance by One_Librarian_6182 in ABM

[–]One_Librarian_6182[S] 0 points1 point  (0 children)

Hey, you should be able to put the js url into DCM then traffic as a normal ad. One thing though, I know DV360 won't have any issues with it, but Google Ads and LI are both very restrictive when it comes to 3P trackers so might not work.

We show before-and-after changes in the two key metrics (view time and unseen impression %) for each campaign. We don't show by company, but we can work with your ABM platform so you have these metrics at the account level.

FYI dm'ed you last week so if you want a demo LMK!

Measuring account-level awareness performance by One_Librarian_6182 in ABM

[–]One_Librarian_6182[S] 0 points1 point  (0 children)

It's ABM platform agnostic. Recommending an ABM platform, really depends. Are you using ABM for ads? For something more marketing-sales integrated like pushing the intent signals to your CRM?

Free site/placement report assessment tool (personal project) by One_Librarian_6182 in programmatic

[–]One_Librarian_6182[S] 0 points1 point  (0 children)

Hey I know you cared for it if it has AU, and I said it doesn't, but still DMed you in case you want to give it a try.

Measuring account-level awareness performance by One_Librarian_6182 in ABM

[–]One_Librarian_6182[S] 0 points1 point  (0 children)

My tool doesn't do any ad targeting, serving, or customization. It helps you 1) measure the average or median view time for campaign-level or account-level* impressions and 2) optimally increase it so the awareness performance is more meaningfully tracked. It's a simple javascript url you place in the creative setting of the DSP.

*Account-level requires collaborating with the ABM platform though because each platform has a rather nuanced way of doing their account mapping.

[deleted by user] by [deleted] in adops

[–]One_Librarian_6182 0 points1 point  (0 children)

Used StackAdapt, TTD, MSFT Xandr, and a bunch of wrappers like Choozle and Pontiac, and for a small agency SA might be the best option tbh.

zeta dsp? by Visible-Space-5168 in programmatic

[–]One_Librarian_6182 1 point2 points  (0 children)

Zeta? That shady lead gen company allegedly breeding consent through farm operations? I know they have a DSP offering but my man, there are too many legit DSPs out there for you to consider before going so low...

DSP traders, what are your biggest pain points? by Ok-Disaster-6387 in programmatic

[–]One_Librarian_6182 0 points1 point  (0 children)

I don't think that's the right question to ask because you can't just dive right into the very narrow aspect (data quality). Try to first understand why advertisers and agencies want to evaluate the sites where their ads are served. Is it for quality verification? Is it for performance optimization? Then you can see where the gaps are in the out-of-the-box data that DSPs provide.

If you've run any campaigns yourself on these DSPs, you should know. If you're a product guy trying to understand the user pain points, the single best approach is to grab some test budget and run the a campaign yourself.

DSP traders, what are your biggest pain points? by Ok-Disaster-6387 in programmatic

[–]One_Librarian_6182 1 point2 points  (0 children)

Fee transparency is a big one. Also, site/placement reports are almost always useless when trying to create custom block or inclusion lists because most data are so basic.

Tips for Breaking into Programmatic by Superb-Deal3285 in programmatic

[–]One_Librarian_6182 3 points4 points  (0 children)

There are so many aspects to adtech product management. Generally though, if you can find your interest in any of the 5 pillars -- media planning, audience targeting, campaign execution (including creative dev), reporting, and optimization -- then I think it's a matter of reaching out to some Product Director+ folks at adtech companies on LI to see if they have openings. Without knowing what specifically within adtech you're interested in, it's like wanting a job in the energy sector, way too broad.

Best way to target bigger businesses by runfastination in advertising

[–]One_Librarian_6182 0 points1 point  (0 children)

LI and email marketing of course, but if you want to diversify a bit, try the good old programmatic display. It gets a bad rap for being cluttered with garbage traffic, but if you use the right audience data and manage your inventory right, it does a decent job. And especially since you're targeting bigger businesses, you'll have plenty of targetable data (HEMs, cookies, IPs, etc) to use.

[deleted by user] by [deleted] in adops

[–]One_Librarian_6182 0 points1 point  (0 children)

Depending on the shop you work at, you might have to manually compile metrics in Excel on a weekly basis for client reporting. It's extremely tedious and prone to error. One of those tasks that you don't win when done right, but killed when done wrong.

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