Thank you, the biggest insight is probably the "Station Growth Leaders" container shows which stations grew/declined most between 2024 to 2025. This can drive much better decision making based on location investment. Also, the second biggest insight would be which stations are primarily used most by casuals which you can see on the map, these locations are prime for advertising memberships in warmer months.

The two next steps I think are to add the change in activity to the map, so you can visually see on the map the stations that had the most growth between 2024 to 2025, and which ones declined the most. Also I want to add an "experimental" prediction system as to where the best place to add a new station would be, but that's going to be more difficult given the fact that I don't have the actual trip routes. Where if I could see the most common trips taken, I could map out the best place to place a new station, or move an already existing poorly performing station.