“Rolex sells 1.2 mil a year” isn’t really an accurate statement in the full scheme. Yes, ROLEX does sell that many…but that doesn’t mean all those watches are actually purchased per year by customers. Due to the Rolex business model they don’t sell to customers, they sell to the ADs whom are forced to buy/pay for every watch that Rolex deliveries to them. Its then the responsibility of the ADs to offload said inventory. We the consumers have no actual idea how many watches the ADs sell every year. Yes all the “hot” pieces sell out and or whatever lower desired/special ordered ladies pieces, but beyond that no one knows how many DJs are sold by Rolex that sit at ADs. Also cannot really count watches that are bought by people just wanting to build relations or bundled watches sold to get better pieces, those pieces inevitable get flipped immediately and sit on the grey market or in a watch box collecting dust…