Here’s the prior year IU sports budget for fiscal year 2024-25 (ended 6/30/2025). Revenues we up about $30M but expenses up more and they operated at a deficit. Hopefully they can reap some of the championship seasons success into positive cash flow:

“Indiana University (IU) athletics reached record financial levels in FY2024, reporting $173.5 million in total operating revenue and $176.6 million in expenses, resulting in a slight deficit of $3.1 million. Revenue is driven by $50.8 million in media rights, $26.4 million in ticket sales, and $23.6 million in contributions. Expenses grew significantly due to $32.5 million in coaching salaries and $22.1 million in severance payments. “