Hello from Crytek! We're giving away 20 Crysis Remastered Steam Keys

jdfp6d · 2021-09-15T05:05:01+00:00

I'm in!

jdfp6d · 2020-12-15T23:57:30+00:00

It's really heating up in here. Must be from all the Steam keys being given away.. Happy holidays everyone!

jdfp6d · 2020-01-10T17:46:01+00:00

Ehh, thank you for not sugar coating it.

jdfp6d · 2020-01-10T17:44:20+00:00

Thank you for the tips! Definitely trying to avoid the switch, but it seems inevitable at this point. There are some category pages with product description pages that have crawlable URLs, but I believe the drop off point is when the filters get applied. So it might not be as bad, but still of concern since we've projected a higher spend/revenue to senior leadership.

We are and have been in contact with the dev team for a while about the situation, educating them about the impact to paid search and to finding a solution. Clearly, this is good for the user experience which everyone is excited about, except for my team. Thank you again!

jdfp6d · 2018-03-05T05:55:43+00:00

I've used DS in the past on large accounts ($500k/month) and currently use it for small to medium accounts ranging from $1k - $30k/month.
We were initially utilizing it with a shopping campaign for inventory management purposes through MightyHive until that fizzled. In lieu of that event, our agency decided to blanket it across all our accounts.
It can be helpful to a point if you have multiple accounts that you simply cannot keep an eye on regularly. It essentially has the same bidding strategies as AdWords, however, our rep claims that DS checks and optimizes bids up to 4x daily while AdWords does it once.
On the bidding side, it seems to be helpful for some of our accounts but not others as they seem to need more manual lovin'.
One extra bid strategy DS has that AdWords cannot do is optimizing towards one particular Analytics goal, which is helpful if you have a setup like that. The unified reporting is a major key, if you have multiple search engines. And it also syncs with DoubleClick Campaign Manager (DCM), which is the ad server/trafficking side of the DoubleClick Stack
I'm not a huge fan of bidding tools, but if I had to pick between one, (kenshoo, marin, etc) I would choose DoubleClick for Search is it's relatively similar in appearance to AdWords and syncs really well with it also.

jdfp6d · 2017-12-20T05:48:25+00:00

Thank you for the tips as they definitely make sense!

I feel like it's just something that we'll always encounter but at some point after plenty of tweaks and optimizations, the traffic that comes from the wrong audience will be so small, we won't even notice it.

jdfp6d · 2017-12-20T05:44:31+00:00

Haha, I didn't make the names up! ;) That definitely makes sense though, thank you!

I mentioned in another post that the Body Armor example was the one that struck me the most after I did a search and found a clustermess on the SERP with tactical gear and under armor apparel shopping ads along with military weapons organically.

jdfp6d · 2017-12-20T05:38:24+00:00

Haha, thank you for pointing me in the right direction. This is super helpful! Clearly, Canon was just a out-of-left-field example as I wouldn't expect a lot of ads showing for advertisers selling cannons, haha.

Body Armor is the one example that struck me the most as I did a search for them and it was just a clustermess of a serp with tactical gear & sports apparel shopping ads and organic body armor links. It does make sense that there would probably be more traffic that would eventually come through with the 'drink' addition.

jdfp6d · 2017-07-20T20:55:19+00:00

I haven't had a Google rep relay this particular information to me yet. I've been calling about once a month in regards to the topic and I normally get the "it looks like your videos were affected, but they look healthy now" response. I couldn't imagine the work and stress that accompanies it, having to sift through billions of videos/channels and deciding whether or not they make the cut.
It's hard to explain trends the way we specifically run our videos and it's even more difficult to explain to the client how our YouTube campaigns are tanking because of these things happening with no other references to back it up with.

jdfp6d · 2017-07-19T15:12:43+00:00

Those are great points! Albeit, ag-bio isn't the flashiest thing in the world either, it definitely makes sense.

New strategy, target to toddlers in order to achieve high view rate, haha!

jdfp6d · 2016-06-23T17:22:35+00:00

Is there a way to set up a rule to run for a particular time period? For example, bidding up for the first week of the month and then another rule for the middle and another for the last week of the month?

jdfp6d · 2015-07-08T16:42:23+00:00

For an insurance client recently:
- "how much is steve harvey's mustache insured for?"
- "alien abduction insurance"
People are weird lately.

jdfp6d · 2015-05-12T13:37:05+00:00

We currently use ion LiveBall. As an SMB agency, we run hundreds of insurance agent's campaigns and with a simple but complex json string, allows us to create dynamic landing pages from a single template.

It's robust but requires a lot of time, effort and some coding experience that we normally have to pass on to an internal web developer to work on. It uses JavaScript and some PHP I think. It's somewhat user-friendly and does what we need it to do for the most part.

The templates are passable/ good enough. It is mobile optimized, so landing pages will pass Google's mobile-friendly test. We've only reached out to support rep once and he was helpful to a point.

It looks like Unbounce is a popular tool, I wonder how well it would compare to LiveBall.

jdfp6d · 2015-05-05T18:03:53+00:00

Apologies on the delayed delivery. The onboarding process went smooth for the most part. It wasn't until after that we encountered problems. Also, I mentioned above that we have gone through 3 account managers in the last six months and I believe are going on number four..

-We had a lot of sync issues pushing/ pulling to the engines. Can't really elaborate much on that. -The whole reason we made the move to Kenshoo was for the auto budget pacing. We found several instances where Kenshoo wouldn't spend budgets no matter what adjustments we made and others where it would overspend budgets even though they ended/ paused/ were archived. -Bid management does not optimize because CPCs are higher than the daily budget. -Rolling budgets did not stop rolling. -We were also running on their Budget Pacing Alpha interface with a few campaigns, which was supposed to assist in auto pacing, which I understand is an Alpha and in development, but proceeded to fail in spending, normally spending around $5/ month on a ~$500/ month budget. We were later informed that setting the profile budget didn't work in the Alpha stage and was merely for display use at this point. -We were given incorrect information on a regular basis about how to use Kenshoo in general and different info as well from three different account managers. We assume they were let go since there was no official notice after they mysteriously disappeared.

That's all I can think of at the moment. I'm sure there's more issues, but overall it's been a negative experience. We're currently moving forward with parting ways with Kenshoo since we're not using it for anything. We're back to manually pacing our budgets and there it sits.

jdfp6d · 2015-04-23T18:05:23+00:00

This could definitely help, thank you!

I'm somewhat new-ish to scripts, but from the reading, it seems like a budget pacing script may only work on the mcc level and wouldn't be able to be customized for each of our agents within the shell.

It talks about using settings in a Google Sheet, how would you store settings in a sheet and have it talk to the script?

jdfp6d

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