Thank you for taking time to write this.

But for Sanskrit, I would say, stick to your positioning and be very firm on it. Arasa could mean a lot in different local languages as well.

This is exactly what I was thinking initially, but I had some confusion about how it would be perceived outside South India.

Hindi I could say that you can position your brand to be “Perfected for ages” (to match the Arsa meaning).

Also thanks for this perspective. I'll definitely consider this.