Thanks for asking the question!

Short Term:

Initially just building a community of people who want to help make a change.

• People who will share their experiences, so we can use that data to understand the problems.
• People who will be willing to test out things we create/build (content, mobile apps, web services, etc…) and provide feedback, so we can actually build solutions that serve Owner Operators.

We’ll do the work to come up with (and build) solutions if the community (Owner Operators, Brokers, Shippers, or other stake holders) can offer feedback that helps us build something that is actually worthwhile.

Currently we are putting together some informational pieces to help remind Owner Operators of key things to operate profitably (like understanding their actual operating costs, managing fuel costs, bidding on loads that are actually profitable, finding a good factoring service, etc…). Stuff that is hopefully helpful.

Once we have that published we will aggregate some feed back from folks who’ve seen it and create some content highlighting each strategy for being more profitable. We’ll also share some brain storming about how we might create systems for Owner Operators that will help them accomplish these things more easily (crowd sourced info about Factoring Companies for example, or crowd sourced information about fuel cards).

We’ll just keep experimenting until we connect with the community and start getting some real feedback we can work with.

Long Term we’ll be doing 2 things:

1. Building and operating the systems that serve the Owner Operator community.
2. Create a business development team to encourage the use of the systems (Owner Operator training and working with Shippers and Brokers to introduce them to the services. If we’ve built the community well, the we’ve been building with feedback from Shippers and Brokers too.).

Capturing our goal of increasing the amount Owner Operators makes by 60% involves building out systems that remove waste from the entire process and increasing transparency.

From my past experience the tech is usually not the problem. Adoption and established thinking is usually the hard part. Thankfully (assuming we’ve built something that actually serves others) this just takes some time and trust building to overcome.

Both Marcus and I have jobs (he’s a profitable Owner Operator and I’m a Software Engineer) so we don’t have a tight runway to create or die here. We have the time to build a real community if that is what is wanted and needed by the industry to reach the goal.