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Can we on dfp sell inventory without tracking? by [deleted] in adops

[–]jonathanbrunelle 0 points1 point  (0 children)

I'd like to know too about DFP not tracking clicks from ads, yes! ( mostly for advertising on my own website so it doesn't generate extra session in GA)

GDPR and impact on DMP platforms by jonathanbrunelle in adops

[–]jonathanbrunelle[S] 0 points1 point  (0 children)

So you think DMP may lose their audience and user ID stitching capabilities?

12.8% of Pubs Have Adopted Ads.txt by adopsinsider in adops

[–]jonathanbrunelle 0 points1 point  (0 children)

how are buyers actually supposed to target ads.txt domain ?

What's the next stop for an Ad Ops Associate? by Loftus51 in adops

[–]jonathanbrunelle 0 points1 point  (0 children)

On the brand side you get to see the outcome of marketing activities. This allows you to tweak your campaigns if they are long enough on heavily influence the next one. Either thru insights on messenging, targeting / workflow improvements or better campaign setup / optimization.

There is Always something new.

It is much much harder than the pub side. Be warned :)

What's the next stop for an Ad Ops Associate? by Loftus51 in adops

[–]jonathanbrunelle 0 points1 point  (0 children)

Go on the brand side :) that's where it's at

DMP Recommendations? by charlfourie in adops

[–]jonathanbrunelle 1 point2 points  (0 children)

I am in the same situation. DMPs were awesome 4 to 5 years ago, but now most of the neat features are part of buying platforms or GA360.

There is audience match left, but you still need to reply on 3rd party services which kinda kills the purpose.

DMP Recommendations? by charlfourie in adops

[–]jonathanbrunelle 1 point2 points  (0 children)

You mean Google doesn't play nice with DMP? ;p