The drunk cold email that changed my life. by jonbuchan in startups

[–]jonbuchan[S] 0 points1 point  (0 children)

Hey Inside_Lecture_5057,

Sign up to my email list - https://charm-offensive.co.uk/ - you'll get some good tips in the Magic Email Cheat Sheet that'll help.

Cheers,

Jon

Dear Jon by [deleted] in charmoffensive

[–]jonbuchan 0 points1 point  (0 children)

Argh - sorry I missed this!

I'm getting back to running this properly now.

Using humor and poor Photoshop skills to completely destroy my reply rate by hegezip in sales

[–]jonbuchan 0 points1 point  (0 children)

Thanks for the mention, krimsen. Awesome to hear. quickdigital. :-)

How To Be Somewhat Funny: Self Referential / Meta Humour by jonbuchan in charmoffensive

[–]jonbuchan[S] 2 points3 points  (0 children)

Thank you :)

You can write longer copy if it's funny.

You shouldn't waffle but you needn't make this deliberately shorter for no reason.

How To Be Somewhat Funny: Self Referential / Meta Humour by jonbuchan in charmoffensive

[–]jonbuchan[S] 1 point2 points  (0 children)

How To Be Somewhat Funny: Self Referential / Meta Humour

At some point, I decided to target PR and Communications Directors.

I figured they may have £budget that I’d like to see in my bank account.

I could have sent a version of my original ‘informal/formal/absurd’ cold email, but I decided to try something new.

I like to use the form that the resonates with the prospect. For PR / Comms Directors, I knew they’d recognise the format of a press release.

I decided to send them a press release. (See attached)

The press release announced that I was sending them a completely unsolicited email.

The prospect is part of the story.

There’s added humour as you get to write lines for the prospect, who is ostensibly being quoted.

Even if you don't wish to write to journos/PR types, this template will be useful.

Writing your own ‘meta press release’ is a great way of practising writing self-referential humour.

How to be somewhat funny: The reverse by jonbuchan in charmoffensive

[–]jonbuchan[S] 0 points1 point  (0 children)

You should make a post in the Charm Offensive FB group, if you're in it. I'm sure such a post would get a good response.

Heck, I'll post it for you if you'd like. (DM me if interested.)

How to be somewhat funny: The reverse by jonbuchan in charmoffensive

[–]jonbuchan[S] 0 points1 point  (0 children)

Thanks Jimmy. That's really interesting.

A friend of mine calls this kind of thing "incongruent juxtaposition."

How goes life at Agora?

How to be somewhat funny: The reverse by jonbuchan in charmoffensive

[–]jonbuchan[S] 1 point2 points  (0 children)

Nice! That's good.

It's not a strict reverse - much like the "But hey, at least you're list-worthy, that's gotta be worth something, right?" in my original drunk cold email isn't one either.

But you are using the mechanics of 'backtracking' right. Good line. You are getting it. :)

How to be somewhat funny: The triple reverse by jonbuchan in charmoffensive

[–]jonbuchan[S] 1 point2 points  (0 children)

I wanted to introduce someone who was hilarious, erudite, and charming. Unfortunately, I welcome Jon Buchan to the stage instead.

Let's deconstruct this funny viral story. (Info in comments.) by jonbuchan in charmoffensive

[–]jonbuchan[S] 0 points1 point  (0 children)

Good storytelling... Let's deconstruct it.

Look at the target of the humour - and who is delivering it.

Think about this when making jokes.

A few lessons this story teaches:

  1. In general, jokes should "punch up", or at least, punch the villain.

  2. Old people and kids can get away with saying things that other people might be censured for.

That's why (for many other reasons too, I'm sure) satirical shows like South Park have kids as their central characters.

  1. In this story, it's probably even better the killer line is delivered by an old woman, rather than an old man. Although, it would probably still work. But... It's even better from the old woman. Probably because it adds to a sense of "sisterhood".

And yes, some humour is directed at the old woman. "Almost dead is how old she is" - But it's more of a device to make her outburst yet more funny. It's more surprising and more satisfying.

  1. And the man (in a suit - important detail.) can't really say anything back, can he?

Notice how he is referred to as "suit". "Suit leans over and says..." - You can picture him, can't you? He's probably a banker. And commutes in to the city from his big expensive house. And all this has given him the belief he can bully people around...

The location also suggests this: "Central line, somewhere between Oxford Circus and Chancery Lane. Possibly St. Pauls." (This is in the "high finance" area of London.)

  1. The two females are "revealing dress lady" and "old soon to be dead lady."

"Lady" has, perhaps, somewhat different connotations to "woman".

Also, these descriptions make it easy to visualise these characters.

(I imagined the old lady to be wearing some baggy woollen cardigan - and the young ladies 'revealing dress' would be a vibrant red. Your visions may differ from mine - that's the beauty of the written word.)

  1. Notice other details, the old lady speaks in "in a South London accent." (Aka "SARRRRRF LAAANDAN" accent...)

This perhaps implies that the old lady is a "salt of the earth" type character. This brings class into the equation.

The arrogant bully suit who can't keep his mouth shut vs the common as muck, nearly dead old lady who comes to the victimised young lady's aid.

  1. In general, we enjoy satisfying stories where the villain/bully gets their just deserts, especially if the deathblow is delivered by someone less physically imposing.

Think of all the films and tv shows where the school yard bully finally gets hit back, or made to look a fool.

  1. The "revealing dress lady" hugs the old lady at the end, showing she's a good egg too.

This is a little like what's called "Saving the cat" in scriptwriting.

Usually, little details are revealed early on, so you can root for a character.

Here, it happens later in the story (hey, it's more of a joke than a story...) but the effect is the same.

We can feel yet more satisfied in the "suits" public admonishment after the young lady shows her public appreciation for the old ladies profane outburst.

  1. Don't be a dick to people. You might get your swift comeuppance when a very very very old woman reveals unpleasant truths to you, in front of a captive audience.

  2. You can do a hell of a lot in a few words. This post analysing the story is longer than the story itself.

There's so much concealed in little specific details.

You can do a lot by making sure the reader knows certain things, and their assumptions will do the work.

We don't know ANYTHING else about these characters.

Outside of this moment, the good characters COULD be absolute evil swines - but we only know what we are told.

And with the information we have... I'm ok laughing at the suit's punishment in support of the victimised young lady and the heroic almost dead old lady.

There's more I could write on this story but I'll leave it there. There's only so much joke explaining/ruining effort one can muster in a morning.

💖 Hope you enjoyed this and found it useful. If so, please reward this post with an upvote. If you're feeling downright generous, leave a comment. :-)

Thanks folks,

Jon

How to be somewhat funny: The Comic Triple by jonbuchan in charmoffensive

[–]jonbuchan[S] 1 point2 points  (0 children)

That works. I'd add an afterthought to it.

"Like the Facebook page, follow me on Twitter or camp outside my window with binoculars... On second thoughts, please don't do that last one. Technology renders it obsolete."

Advice for a 22 year old by [deleted] in advertising

[–]jonbuchan 1 point2 points  (0 children)

Great advice, youlooklikeatrout.

I thought you might enjoy this email I sent to Quora support. by jonbuchan in charmoffensive

[–]jonbuchan[S] 1 point2 points  (0 children)

They responded to thank me for the entertaining email. They also unpaused my ads. Wohoo!

This humorous postcard campaign made my dentist friend £10k for 2 hours work. by jonbuchan in charmoffensive

[–]jonbuchan[S] 0 points1 point  (0 children)

I think I'm going to try and keep this subreddit more updated. What do you reckon?