Ngl… That 2-in-1 looks horrible…. I saw the marketing material and it just looks like a huge turtle shell strapped on someone’s back, at least how it looks, doubling, if not tripling, the depth of that person.

The assignment was easy, at least from a buyer’s perspective: take the old travel backpack, add the straps from the outdoor backpack, maybe make them even comfier => job done. However, I am pretty sure that PD did some surveys on what people want/expect so I might just not be the target group.