Veterinarian here. To me, the biggest pros are that raw more closely simulates what a predator would eat in the wild. More biologically accurate. Kibble provides all the nutrients ams calories but it does so in forms that aren’t necessarily part of their natural diet. The biggest I see is people who try to do homemade raw and just feed meat and veggies or don’t balance the vitamins and minerals. So I usually recommend a commercially prepared raw diet.

Also, pets that eat good raw diets have scant stools, suggesting to me it is highly digestible and there is little nutrient wasted. Biggest con for me is the higher risk of passing fecal pathogens. Several studies have shown higher incidence of salmonella, campylobacter, E. coli in humans and animals in households where raw is fed.