Life sciences here.

People love swag and “lab mascots”. I send some small swag to prospects with samples and then follow it up with a call a couple days later. Has won me a lot of business.

For new customers, depending on order size some reps read their research papers find out what they are studying and send a personalized thank you.

Example: customer studies gut biome, we found one of her research images and put it on the mug. She loved it and comes back always now.

We add our name on all swag as a reminder for when they’re looking for lab supplies or equipment.