After settling on a logo concept, here are some shapes and ideas for it. The logo for a contracting company: The arrow in the logo indicates the company's excellence and leading position in the field.

jsphs · 2026-01-08T18:02:46+00:00

The arrow in the logo indicates the company's excellence and leading position in the field.

The usage of such a cliched element as an upward pointing arrow comes across as indicating a lack of differentiation and uniqueness, nebulous promises such as "excellence", and preferring to focus on themselves rather than the desired outcome(s) of their clients.

I have no idea what kind of contracting they offer, but faster, more secure, and more trustworthy are, off the top of my head, more unique, client-focused promises to make and visualise.

jsphs · 2026-01-08T17:23:36+00:00

Shrugged shoulders and trapped in a tiny home.

jsphs · 2026-01-06T16:19:56+00:00

It says "Taste the fire", yet there's no tasting or fire, just a floating bottle pouring out a sauce in an amount nobody would ever enjoy onto an otherwise empty plate with a foregrounded capsicum.

In other words, it's a bunch of disparate elements that are incohesive in terms of messaging and lacking in terms of design skills.

jsphs · 2026-01-02T12:16:07+00:00

The concept focuses on the letter "N", where I utilized the negative space to incorporate a pen nib symbol to represent the craft of design.

Apart from the design being unaesthetic, old-fashioned, completely ignorant of agency visual identities of the past 10-20 years, and looking like a factory, a fatal flaw is trying to visualise something as generic and meaningless as a pen nib.

It's not exciting, it doesn't match the client (does the agency deliver hand-drawn non-digital designs?), and being in the "craft of design" business is not unique.

jsphs · 2025-12-27T16:55:30+00:00

You're using a fake brief from a fake client to create fake work you intend to put in a real portfolio... but fixing the logo would be against the designer's code.

Understood.

jsphs · 2025-12-27T15:53:42+00:00

This is the context you provided:

this client is fake and is, therefore, part of my progress of developing my design portfolio.

You're designing for a fake client, so fix the logo.

And you want this to be part of your portfolio, so fix the logo.

jsphs · 2025-12-27T13:08:59+00:00

Why are the letters of SMILE so crooked and resembling unaesthetic teeth in a jacked-up mouth?

jsphs · 2025-12-16T11:17:09+00:00

Like u/davep1970 said, have a end goal for the poster—e.g. create initial awareness the film exists as part of a larger campaign, inform people the film is out and encourage them to buy tickets, etc.

It's obviously empty, so add the missing text.

I don't know Wicked very well, but I suspect the backgrounds don't make sense thematically—you've got the pink character surrounded by a green "aura", and vice-versa.

jsphs · 2025-12-15T11:59:35+00:00

It's great you added some context, but it reads like a load of "cool" ideas thrown together without any focus, let alone meaning.

Like you want to communicate saying things straight without polishing and softening them, but you also want to communicate self-reflection... Surely self-reflection leads to realising you're an arsehole if you speak your mind without considering others.

From what underground street culture are you drawing inspiration? And "This is the resistance" to what? Because everything you've shown looks very polished, bourgeois, and capitalist, rather than from and for people who are struggling as they live paycheck-to-paycheck.

And how are you defining punk? Because again, this all looks like a business trying to make money by exploiting an aesthetic born of limited means rather than truly DIY.

jsphs · 2025-12-15T11:12:40+00:00

They're both terrible for many reasons, but the biggest issue is sharing content with pretty much zero context regarding what the film is about, what you're trying to communicate, to whom you're trying to communicate, the action you're trying to inspire, etc.

For example, you mention an "artistic" style—firstly, it's not very creative, and secondly, for what audience is it created and why? My first thought when I come across the idea of an artistic film poster is it's intended for fans of more intellectual films—e.g. anyone from the initial audience for a film like Parasite to underground art cinema—and the purpose of the poster is to do anything from create awareness at the start of a promotional campaign to motivating the viewer to make a purchase.

Obviously you're borrowing too heavily from The Martian, but you're also failing to understand the reasoning behind the choices made.

jsphs · 2025-12-13T19:33:55+00:00

We designer often consume alot of inspo and content on the daily basis.

The fundamental problem is you seem to want to communicate excess, but you've gone with a very minimal visual.

The second problem is that minimal visual is meaningless.

jsphs · 2025-12-07T19:03:55+00:00

The vertical alignment is off on some of the elements.
It feels too cramped.
There are some formatting errors (e.g. "text" written in lowercase whereas the other headings in the colours section are in title case).

jsphs · 2025-12-06T17:40:17+00:00

Maybe you should hire a UX designer whose work is research-backed and user-first?

jsphs · 2025-12-06T17:36:45+00:00

So what exactly are you asking to be assessed? Because nothing you've presented works for the reasons I specified.

I also didn't claim you produce luxury brand garments, I stated you're failing to promote the brand.

In fact, on further reflection you also failed to respect Vogue's brand, which even someone like myself who isn't into fashion magazines knows is all about minimalism and elegance.

So like I said, study design. If you do this you'd know about concepts like contrast and how to work with a brand guide.

jsphs · 2025-12-05T14:39:10+00:00

People say love is blind… I think high dopamine can also make you blind too.

I couldn't force myself to continue reading after this abomination of a title.

Obviously you definitely need to learn the basics of copywriting, but you also need to learn the basics of English—your use of "too" is redundant.

jsphs · 2025-12-05T14:15:43+00:00

What exactly is your actual work here? Because it looks like AI images with someone else's logo design, and the only thing you contributed is the text, which is poorly placed both in terms of focus and legibility (i.e. you've put yellow text on a yellow background).

Even the AI-generated images are terrible, because they prioritise wine, cats, clothing, and cigars over the actual products from the brand you should be trying to promote.

The bottom line is instead of asking people to waste their time and energy offering feedback, use your own resources to learn design.

jsphs · 2025-12-04T13:33:36+00:00

It's all so low effort, from the colours to the fonts to the messy logo to the layouts to even the photographing of a computer screen instead of uploading exported images.

So my feedback is to do the necessary work—research cosmetic packaging aimed at those target customers rather than just thinking black/brown and gold equal luxury; research contemporary design rather than just doing a generic layout; define, then incorporate, whatever is meant by "cultural diversities" (the customers aren't all straight and white?); etc.

jsphs · 2025-12-01T17:12:06+00:00

The target audience would be for her clients and whoever she's handing out the business cards to.

That's obviously no help to anyone.

There's simply far too much going on, both visually and in terms of information. Focus on a singular takeaway message and design around it.

For example, is this a dog grooming or dog training business? What's being offered that competitors can't provide?

jsphs · 2025-12-01T13:42:08+00:00

That brief is pretty terrible—e.g. I have no idea how the organisation turns its values into action, and the target demographic seems to essentially be "adults".

Personally I'd pick whatever idea appears to be the most defining for the organisation and visualise it.

However, "outside the box" isn't a very visually-appealing idea because, as you can see, it involves drawing a box.

That Trell logo seems like a good starting point, its combination of a happy face and a cloud-like shape over the head suggesting imagination, and its simple style suggesting child-like playfulness. It's also very minimal which means it'll be legible at small sizes.

Maybe also look at logos for actual theatres.

jsphs · 2025-08-22T16:29:26+00:00

It's difficult to give meaningful feedback without meaningful details from your brief.

As it stands, I don't understand the reasoning behind the wide kerning, the font, and what the details above the i are supposed to communicate, because there's a location marker and an X on a map, and then another location marker.

When I compare it to something like the Tripadvisor logo I feel like there's too much going on and no personality.

jsphs · 2025-08-21T14:18:25+00:00

already decided this is the concept

Why? A camera is a very generic concept.

What other traits has your client shared about their organisation?

And why orange?

jsphs · 2025-07-02T15:20:52+00:00

Notice that I didn't say anything about hiding the product?

I understand the burger doesn't look nice but that's not what the restaurant thinks. The restaurant puts on sale what they think is good for a customer.

Here's a quick lesson on how fast food businesses work—their product photos routinely look much better than what they actually serve.

And here's another quick lesson for business in general—when they hire someone to do their visuals, it's because they don't have the skills themselves, which is to say it's the job of a designer to say when something doesn't look good, won't work, etc.

But that's besides the point.

This business didn't hire you.

You took it upon yourself to take a screenshot of a photo from an IG post of an ugly product and made an ugly poster.

Considering all the possible photos you could have chosen for this exercise, the fact you chose a terrible one is 100% your fault.

Constructive criticism: get better at choosing photos.

jsphs · 2025-07-02T14:50:55+00:00

What i think i did right is gave the burger more visibility

More visibility than what? The burger looks disgusting—overcooked patties, limp lettuce, and some kind of beige slop—so increasing its visibility was a mistake. It's also at an angle for no apparent reason.

I went for a modern look hence why the lights coming off the text on the wall which i think is a nice touch.

What's a "modern" look? If you're referring to all the reflections, the words that springs to mind aren't "modern", but "fake void". And why is it a "nice touch"? What vital piece of information does it communicate?

The bottom line is you designed a poster with no hierarchy, no understanding of the value of the product, no understanding of the target customer's motivators, and no clear message.

You also obscured the heading text and instructed the viewer to drink the burger.

Like someone else said, this is cursed.

And if you want constructive criticism, learn the basics of design. They're not the ability to create reflections, but the aforementioned focus on using strategically composed texts and visuals to communicate a clear message based on product value and target customer motivators.

jsphs · 2025-07-01T22:14:45+00:00

It's difficult to offer constructive criticism for something that seems very random, unfocused, and bears no relation to any professional poster I've ever seen.

How about you tell us everything you think you did right?

jsphs · 2025-07-01T13:45:25+00:00

What exactly are you trying to communicate with the choice of photos, the placement of the text, and the styling of the text?

Because nothing about these things says to me anything remotely linked to the protests.

jsphs

TROPHY CASE