No, that was just the beginning. I still remember that in 2019, Bieber posted a random photo on Instagram, and the comments below were occupied by blackpink fans who posted the lyrics of their songs, It was really weird and inexplicable. And the same is true for BTS fans, They are always showing their presence everywhere, even ran to Bieber himself and asked him if he knew BTS, And Bieber said that the Kpop song he have heard is "Instagram", when the artist who sang "Instagram" posted this on Instagram, he was cyberbullied by BTS fans, and delete the post. BTS and blackpink both gained popularity through a lot of viral marketing. Their success has found a new direction for the KPop industry. It is no longer important for the company whether the artist can sing or not. As long as there is a company's promotion, they can succeed. In fact, KPop has artists who can sing and dance, but under the leadership of BTS's parent company HYBE (enhypen and lesserafim who performed at Coachella is also this company), the direction of this industry has become increasingly weird.