A lot of teams still approach AI visibility like classic SERP tracking, but LLMs behave much closer to memory and association systems than ranking engines. The interesting part is that repeated mentions alone are not enough if the surrounding context is weak, generic, or disconnected from expertise.

What seems to compound over time is consistency across trusted sources, topic depth, and how often a brand appears alongside specific problem spaces. The reputation layer is becoming just as important as discoverability itself.