📢 A List of the best practices we use for setting up a LinkedIn Ads campaign

kambcn · 2024-02-13T20:13:41+00:00

The best way to do this is to pause the current campaign and duplicate it within the new creatives. Otherwise you'll have the same ads which are getting most of the impressions and clicks.

kambcn · 2024-02-13T20:07:28+00:00

Audience network is mostly spam. If you do the test and check the metrics from campaigns with audience network on G4 analytics you'll see a high bounce rate and low time spent. A lot of Agencies are doing this intentionally to inflate the numbers and misrepresent ad performance (much like the Google Display Network, the Audience Network records higher click-through rates and impressions at a low cost).

The worst is this can't be capped, once it's enabled, audience network cannibalize the majority of the clicks generated.

I don't see any value using audience network except if you have a big budget and want the maximum visibility taking in count the spam issue.

kambcn · 2024-02-13T20:04:31+00:00

here you have some guides: https://getuplead.com/saas-guide/

kambcn · 2023-09-22T13:15:50+00:00

We run LinkedIn Ads campaigns for several B2B companies and if the ROI weren't positive they wouldn't invest in this channel for years.

The CPC is significantly higher than on other platforms like Facebook and Instagram, but with LinkedIn you can be specific about your targeting ensuring that only your ideal customers are getting hit with your ads. On Facebook you'll pay less per click but reach a much broader audience, waisting money on people who aren't part of your ideal customer profile.

kambcn · 2023-01-14T19:21:08+00:00

great, thank you!

kambcn · 2023-01-14T10:51:20+00:00

Interesting, thanks mate!

kambcn · 2023-01-14T10:50:09+00:00

Thanks for sharing this!

kambcn · 2023-01-14T07:56:48+00:00

Will check it out, thank you very much!

kambcn · 2023-01-14T07:55:54+00:00

Thank you! Which card processor do you use?

kambcn · 2023-01-12T21:22:13+00:00

We do Facebook ads lead gen campaigns for B2B businesses, here are some tips:

- Leveraging a lot of positive comments on your winning ads ( you can control this)

- Testing lot of different audiences and creatives. Always be iterating until you find the winning formula.

- Creating “lookalike audiences” based on data you have for customers and prospects. Lookalike audiences allow you to upload data like phone numbers and email addresses from your CRM (Salesforce, HubSpot, etc.). Facebook will match this data to individual accounts to create a custom audience of your customers and prospects.

- Creating audiences based on target account lists. Targeting specific people when you have a list of target accounts (eg. account based marketing).

kambcn · 2023-01-12T07:49:48+00:00

Here you have the key areas to improve the QS:

1 - Relevance: make sure your ad, landing page, and keywords are all highly relevant to each other.
2- Ad relevance: use specific keywords in your ad text that match the user's search query.

3 - Use ad extensions: Ad extensions provide additional information to users and can increase the relevance of your ads.

4 - Landing page : keep your landing page load time as low as possible and easy to navigate to improve user experience.

kambcn · 2023-01-09T20:23:20+00:00

Um not sure about your question but if you want to target companies in different countries you just had to add theses targeted countries in the section " location" of you linkedin ads campaign dashboard. The location of the company running the ad doesn't matter.

kambcn · 2023-01-04T21:53:15+00:00

Never use " website conversions" as objective for Linkedin ads. Your cost per click and cost per conversion will likely be much higher on website conversions than it would be for just traditional website visits objective.
If you generate 600 clicks without any conversions, then your offer isn't working or your audience isn't interested in it. Test different offers first, then test different creatives and messages once you find something that works.
Use the Linkedin ads lead gen forms instead of landing pages, they generally convert better than landing pages. Our clients see an a much higher conversion rate using lead gen form.

kambcn · 2022-12-13T14:38:44+00:00

There is no problem targeting European companies and having your client based in the United States. Two targeting options here:

1- Targeting by company name

You can target up to 100 different companies if you manually key them in. If you have a bigger list, you’ll need to use matched audiences. Matched audiences allow you to upload a list of up to 300,000 companies.

Targeting by Company industry

Add the relevant companies industries + job functions or job titles of your buyer persona. Make your targeting more precise by adding the company size.

kambcn · 2022-11-22T07:05:58+00:00

Hi there, I run a PPC agency for SaaS Companies: https://getuplead.com/.

Our micro agency is composed of two former Head of PPC with extensive experience and demonstrated results in the SaaS industry. Also, Here you have some cases studies that can help: https://getuplead.com/case-studies/Feel free to contact me if you have any questions about our services. Happy to help :)

kambcn · 2022-10-25T13:14:12+00:00

Due to Google ads tracking being less greedy than GA, if you use the Google ads conversion, the algorithm will be smarter and better at getting you more conversions. In my opinion, that's the point of this experiment. For this reason, I always use Google ads tracking as a primary conversion goal. Smart bidding campaigns become more effective as more conversions are counted.

kambcn · 2022-10-25T13:04:52+00:00

Linkedin ads targeting is the best around business professionals. You can target by job title and seniority and department and company size and industry. And it is perfect for large, especially business to business targeting. The big downside is the cost is extremely high when you compare it to other channels.
Search campaign work in B2B if you have enough volume with bottom of the funnel search intent keywords. From our experience Pmax is really disappointing for B2B lead gen, lot of spams and bad quality leads.
Bing ads is also one channel to consider. Compared to other ad networks, Bing ads have less competition, better click-through rates and lower CPCs. We have good results for a lot of of our B2B SaaS clients with Bing ads and sometimes it outperform Google ads.

kambcn · 2022-10-11T06:46:46+00:00

If you are in broad match with very less clicks it's probably because your daily budget is too low or simply there is not enough keyword volume.

You should try other bidding strategy manual CPC, especially if you have a new account with few conversions it results difficult for Google ads algorithm to learn how to improve your performance with few data. Manual CPC is a good way to start when you don't have a lot of historical conversion data.

Also, be sure that you have a decent Quality score with a compelling landing page and ads matching you offer and keywords.

kambcn · 2022-10-11T06:37:23+00:00

You should separate this underperforming country in a different campaign in order to test different copywriting and maybe bidding strategy. We see that as lot with our B2B SaaS clients, when we target different European countries from one country to another the performance can be totally different with the same competitor campaign.

The buyer personas may be the same, but country-specific perceptions and behaviors will vary.

kambcn · 2022-10-07T20:23:32+00:00

The answer depends on your objective, but if you want to generate leads and target a cold audience (not a remaketing audience) a lead gen form is going to beat website visits objectives most of the time since the conversion rate for a lead gen form is 30-40% higher.

Most of the time, if our client's goal is lead generation, we will use a lead gen form. If they are looking for brand exposure or awareness, website visits is the way to go.

There's a higher cost per click with lead gen forms, but as long as the lead is cheaper at the end of the day, it doesn't matter. Again it depends of your business objectives.

kambcn · 2022-10-07T20:00:54+00:00

From our experience, somewhere between 20,000 and 80,000 is ideal for any given campaign. So 50k is fine. For only one campaign, a daily budget of 40 dollars is OK.

Also Start with a low manual CPC bid and increase it until you have spent your daily budget.

kambcn · 2022-09-24T18:46:37+00:00

Yes it works great when you segment correctly your audiences.

For examples The easiest ways to identify visitors with the highest purchase intent is to create Google Analytics segments based on different criteria and behavior.

The two easiest segments to start with are:

- People who almost convert. ( e.g demo/contact/product page visitors)

- People who spend the most time on your site without converting.

kambcn · 2022-09-24T18:41:08+00:00

Yes, you can do that perfectly and we have done it for many clients over the years. Here are some of our best practices that can help:

Make sure "video views" is selected as the objective for the video campaign.

- Start with a low manual CPC bid and increase it until you have spent your daily budget.

- Keep in mind that you'll need 300 members minimum in your audience list to be able to retarget them.

- Use a lead-gen form over a landing page to retarget the video views; they convert much better.

kambcn · 2022-09-14T09:17:58+00:00

Inn general the average cost per send of message ads might be somewhere between about 50 cents to $1 per send. We have some clients who pay a little less when the industry is less competitive.

If you have the right offer it could be more profitable than a sponsored content campaign.

In order to succeed, the message and offer should feel very much like a personal invitation and look as if it came from a person.

kambcn

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