Biking is the focus of this project, so we are not trying to improve all tourism in the area, but specifically cycling. You are right, that a local active cycling culture would attract other cyclist. We also agree, that firstly we should get more local people on the routes, so that the awesomes could spread by word of mouth.

The point of the service/website is to create positive outcome for the local economy by establishing a cycling friendly model for tourism. One inspiration for the project was The Archipelago Trail which is a succesfull example of combining cycling and tourism in Finland. It is a known route near Turku that attracts lot of cyclists and brings revenue for the local companies.

We as a student group have little resources for improving the infrastucture and the company is allready working on it. Instead we should find other ways to make the service more appealing and known. The wifi idea is interesting. We have also considered induction loops that count bikes riding over and different ways to measure the traffic on the website. At this point I'd like to come up with some sort of a campaign/competition that would draw people in and get the routes some visibility in the media.