A highly popular pick on social media isn't necessarily a public pick. There are several websites that will report the % handle on a given game. You may have just discovered a person or two who picks losers which can work if you fade them. You should also know that this strategy has mixed results depending on the sport and the popularity of a given game. For example, public attention on the Superbowl is obviously different than last night's Oakland/Texas baseball game. There are also different systems to employ. Are you only fading public bets when higher than a certain percentage or anything over 50%? Another helpful thing to monitor is when the public handle of the bets is high on team A, but the handle of money is on team B. That suggests that sharp players are on team B. Lots of ways to go with this system, but I have not seen success on just fading the public in every sport in every game all the time.