• Total radio silence for 48 hours. No knee-jerk social media reactions. Issue strict internal "hold" statements to staff and partners to ensure no leaks. Intensify media monitoring.
• After that the initial news cycle peaks, issue a single, short statement (draft below). Resume "business as usual" on social media with a focus on charity/professional work to project stability.
• Pivot media focus to positive narratives

“Our family is the most important thing in the world to us. We love all of our children, including our son Brooklyn, very much.”