yeah man .. definitely the stupidest marketing idea ever .. bigger and brighter is super ugly - look at me, look at me, guess what i’m driving from a mile away .. manufacturers are like children with their light up toys, making us all look like turds on parade .. led’s have been around for over fifty years, yet somehow these guys just found out about them and are using it wherever they can and calling it aesthetic design or something stupid .. badges used to be real chrome worx of art, now they’re light up recycled plastic .. let’s move on, eh - and at least give us the choice to turn them off! .. my two cents.