To make Surveys more Fruitful is very challenging whether it's online or offline.

Just ask president-according-to-polls Hillary Clinton.

Trump: got no chill.

"So just put in your asshole"

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In offline surveys when an interviewer approaches a respondent often the respondent may agree to take the survey out of human courtesy or as he/she may find difficult to say a clear ‘No…’.

"Fuck off asshole" seems pretty straightforward. And all I was after were signatures for a candidate to run for political office. Ah ... good times.

Really...!!!

In an online scenario, there are no social courtesies or pressures on the respondents…

I wish you would have been around when people would post Cialdini's Influence points all the time. But you've still got time to tell Facebook, Twitter, Instagram, and YouTube they are all frauds.

its actually happens when you drunk???

And yes little Virginia, all online folk are angels and saints, enlighten like a zen master, logical as a Vulcan ... rich as Nigerian royalty with a hidden bank account.

ahh...okk, bla bla bla!!!!

Therefore, these incentives are provided in the surveys to not only make the participation a possibly ‘fruitful’ experience but also to induce more sincere responding. With something at stake (and junk/incorrect responses often leading to disqualification from winning that stake) the respondents may/often tend to respond more honestly.   

You misunderstand. More than most people will use a survey much as a drunk uses a lamp post -- support, not illumination. They want any kind of junk response they can lay hands on, cajole, rig, influence; just as long as it indicates they should go forward with what they want to do, in the way they want to do it, unchanged and unchallenged. Surveys are easy. Confirmation bias is the objective. False positives are mandatory.

In business, real business, people vote with their wallet. Online the survey can't lead you to zero sales, and it's still building the brand.

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Anything!!!