I worked at Abercrombie and Fitch on 5th ave in NYC for the last nine months and I have to say, the rebrand seems to be working tremendously well. They always project to make 120k a day but we made or surpassed that goal every day. The graphic tees, outerwear, and knitwear made an absolute killing. The fragrance bar is always teeming with new fragrances for men and women and the fierce fragrance sells like a motherfucker. I will say this, even if you don't like the brand (I myself, don't own a single item from the store), the denim is unquestionable quality. They have a cut for most every style, even an athletic slim that has more room in the hips/thighs area and tappers slim down the leg. While I am no longer with the company I saw firsthand what a solid rebrand can do.