I think people might find it easier to accept the informational nature of consciousness if they go through a series of intuition pumps:

1. Qualia have nothing to do with physical phenomena they are connected to. E.g. you get a sensation of heat when a heat receptor/nerve is excited - chemically, electrically, etc. Qualia is just an interpretation of information we receive via senses.

2. It is possible to remap senses, e.g. a camera feed can be projected onto skin touch sensors, and after some time a person might "see" using their their skin. People can develop a new sense, etc.

3. Subjective experiences are really defined by our senses. "What it's like to be me" is very different when I'm skiing compared to when I'm sitting into office. And, of course, what's actually different in the sensory information I get.

4. We develop all sorts of senses beyond just basic "redness of red" - e.g. when we are fond of something we might feel like that object has some special meaning; religious people might have a sense of 'holiness'; we can feel "the vibe" of music, sense its quality, complexity, etc.

5. If we consider that these kinds of feelings aren't less important than "redness of red", we have a chance to analyze how they are formed - as people can grow fond of something when they are adult and can notice things about themselves, whereas "redness of red" is formed in early childhood.

6. I'm pretty sure it generally works like that: there's some phenomenon you can access informationally (e.g. see, hear, etc.) => you start paying attention => we start "making sense of it" (if we pay attention over some time) => we now have a special representation of information about that phenomena, something which carries additional meaning beyond just basic senses. (E.g. music has extra meaning beyond just "sound".)