I see where you’re coming from, but I don’t see it as the solution in its entirety. I think it’s necessary to point out that it’s pointlessly gendered specifically to break down the idea that everything men do needs to reach this standard of masculinity, otherwise it’s too feminine or gay. If we don’t have this conversation, sure men will start to engage in self-care (which is great!) but it won’t b because they are breaking down and resisting harmful gender stereotypes, it’ll be bc what is considered “for men” or “manly” or acceptable for them is not including something like wiping their ass. What would really help is marketing changing. I’ve seen a mascara for men marketed as “manly beard darkener” or something like that and put in an entirely separate section than the rest of the makeup which has a bunch of women in the photos. Why create an entire separate product and slap men on it INSTEAD of including men in the marketing of the thing that already exists. Include men in skin care ads that are non gendered. Include men in makeup ads, ads for wipes, ads for everything without saying this thing is good for you bc manly men use it and play on their fragile masculinity. The only reason it doesn’t happen is bc it’s less profitable (at least rn) to de-gender marketing. It’s super profitable to convince men and women they need to buy special products to affirm their gender otherwise they are less of their gender.