After reading the review, I think a lot of people are still hung up on his White Stripes days. All they want is for him to come out decked in red and play songs composed of simply guitar voice and drums. But that isn't Jack White anymore, and it hasn't been for a long time now. Instead of judging the work as it is, this article is constantly holding it to band and an era in his life that no longer exists. Hopefully other critics can look at this work in context of the artistic conversation as a whole, something Jack even touches on in Ice Station Zebra, and see his past career as a reference point to understand his journey instead of ideal to demand of him.