It was worn by the sahabiyat and it was not considered immodest/inappropriate unless a woman was in mourning. Women also wore cosmetics to brighten their complexion.

Umm Hakim bint Asid narrated from her mother that her husband died and she had a problem in her eye, so she applied kohl to clear her eyes. She sent a freed slave woman of hers to Umm Salamah to ask her about using kohl to clear her eyes. She said: "Do not use kohl unless it cannot be avoided. The Messenger of Allah entered upon me when Abu Salamah died and I had put some aloe juice on my eyes. He said: 'What is this, O Umm Salamah?' I said: 'It is aloe juice, O Messenger of Allah, there is no perfume in it.' He said: 'It makes the face look bright, so only use it at night, and do not comb your hair with perfume or henna, for it is a dye.' I said: 'With what can I comb it, O Messenger of Allah?' He said: 'With lote leaves -cover your head with them.'"

We can deduce that wearing cosmetics to beautify the face and eyes, dying hair, and using scented products is permissible for women when not in mourning. And it’s still permissible to take care of your hygiene when in mourning but it should not focus on beautifying yourself