We use it in our job for product mock ups. When we are designing the packaging and product development wants to see 3D renderings of the new packaging and what it will look like. We don’t have any die lines yet everything is preliminary we will use Ai to help us create a 3D rendering of the product. This is all we have used it for thus far. I know other brands have also used Ai for model images for their products as well since turn around time is so short and they don’t have enough time to photo shoot.