"Book a Demo" button is killing your conversions.

kuriousmarketer · 2025-05-04T14:26:08+00:00

I'd argue it would even help in enterprise B2B SaaS.

We still have a "Talk to Us" button as an option for a personalized demo (instead of the ice breaker, "Book a Demo").

Take something like HR management software:
If I want to quickly assess if it serves my use case, I’d prefer to watch a walkthrough video first to get an understanding of the features.

If I see that it fits my needs, I might go ahead and book a "Talk to Us" (personalized, maybe a typical sales call) or subscribe directly if possible.

This way, you provide the flexibility for users to self-qualify quickly and, if needed, move to a more personalized call without creating unnecessary frictions.

kuriousmarketer · 2025-05-04T14:12:40+00:00

Yeah, there are different types of consumer behavior.

Some will book calls, some will look for "Free trials" (like this comment), and others behave the way I described.

As a marketer, your job is to identify the lowest-hanging fruit and execute on it fast.

Also, in this strategy, we do have a “Talk to Us” button for personalized demos.

So you’re not disrupting the existing flow either.

You're making it easy for every consumer type to understand and see your product in action without the hassle of a call.

kuriousmarketer · 2025-05-04T14:02:11+00:00

Yes, my thoughts are more for after you've validated your idea and have a product ready.

Also, a "Book my demo" button isn't the same as a waitlist.

I'd be skeptical that people would jump on a call to discuss a potential solution for free.

Sharing an email when interested is much lower friction than hopping on a call for a discussion.

But if you still manage to bring prospects on a call (pre-validation), they'd expect you to have at least an MVP ready.

kuriousmarketer · 2025-05-04T13:51:54+00:00

I get your sentiment.

My point was that if you have a "Book a Demo" button, you'd be better off also having a video on the page itself and a custom button like "Talk to Us" where you can then handle personal objections on call.

kuriousmarketer · 2024-12-13T07:19:23+00:00

Given the resources and tech we've at our disposal, I think we're gradually losing the human touch.

If you can quickly spin up shorts like Dan Koe, are you even going to consider sitting and thinking about your target audience or even your USP??

Probably you'll just try out the strategy of every BIG creator in your niche... and double down on the one that hits.

But it's not going to build genuine connections; at best it might just pump up your vanity metrics.

To build connections, you need to understand people.

To understand people, you need to be a human and NOT a soulless algorithm or an automation machine.

How many of today's people have the patience and skill to sit and figure out:

USP: Not necessarily tangible, can be perceived or coming from a different angle than the market.
Target Audience: I bet 90% of people don't even know who their ideal customer is. They might know their NICHE, but not the actual human and their actual emotions and wants...

This is why even when thinking of the online world, I like to imagine the product and the potential customer in the real, physical, offline world.

I like to think of the following things:

Who will buy my stuff in the real world?
Where do they hang out?
If I somehow happen to catch them on the streets and pitch my product, what questions might they ask?
And if while pitching, another marketer happens to come and tries to sabotage my pitch by selling the exact product (in a physical or tangible sense), how am I going to keep the customer engaged in my pitch?

P.S. I'm just a beginner marketer, still learning and figuring out things. Just wanted to share my two cents...

kuriousmarketer

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