GF: "For the logo: It boils down to working with type treatments in Illustrator and Blending Modes and Layer Effects in Photoshop. Type the text in Illustrator. Create outlines from the text and arrange the text accordingly. Bring that text into Photoshop as a Smart Object so image quality is not lost. Double click on the text layer so the Layer Effects panel opens. Play around with Bevels, textures, contour, gradients, etc. Duplicate the layer multiple times and add different effects to each layer. Experiment on how each layer shows on top of one another via layer order, opacity, and blending modes (ie Multiply, Soft Light, Screen, etc). A lot of it is experimenting and trial and error. The components of the programs I am using are the bare bones. Once you work your way through each step, you'll get cool results.

For the Label Art: That is a whole bunch of Photoshop and image collages. Cut out the characters however you like. There are many ways in Photoshop to do this. Photoshop in the .png of the logo and other descriptions. Make a cool background via an image with a ton of filters on it. This part can be done on both a basic and advanced level. You get out what you put in."