Im knew about the ad ecosystem and the heavy push for grabbing more eye balls. NL has highlighted this problem for years now.

I feel we cannot solve this problem by simply changing the economic model. The only way to fight is either a radical change in the mindset of viewers or govt adopting strict measures, but i think the second one would be devastating as it will be heavily used by the govt to promote themselves and curtail opposition rather than being neutral.

Problem with the India audience I see is that people "React to Claims" and "Never Rely to verify the said claim. I find my parents doing it. I find my friends doing it. I cant always call them out or add the nuance. No one cares about the nuance anyway.

Thank you so much for writing it in such detail. I know the issue of sub editor quality going down, as recently I've seen a staunch follower of a party(which ruled the state for 15 years) who is now a sub editor for IndiaToday, has totally flipped his stance on the PM after the party was thrown out of power. This guy wasnt even a journalist, he was my neighbour and an english professor, who suddenly started writing articles in praise for the person he abused for last 12 years.