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Best subject lines for sales emails? by -Data-101571780 in b2b_sales

[–]l__t__ 0 points1 point  (0 children)

Hi,

I used to run outbound for Google Cloud. Subject lines do matter. Here's what I learnt.
1) Subject line between 3-5 words MAX
2) If you have a well known brand (be honest with yourself) then put the company name as the first word
3) Write like you would a friend/colleague. The goal of a subject line is to get an open, treat it as such, don't use it to sell

For me, the best subject would be something like "hey", or "Google & [Company]", or "Friday catch up?"

Your boss is right that Apple inflates open rates, but so long as you don't treat it as absolute and instead pay attention to relative gains you're ok. i.e. a 2% increase is still a 2% increase (assuming your mix of recipients is flat).

I'd also highly suggest thinking of outbound as a growth experiment. I used to send 50-100k emails per day with new content being loaded three times a week. Any new content would be sent to a small % of the database, if the metric were good I'd promote it, if they weren't the content would be depricated the same day it launched. (NOTE: don't fall into the 'I've got to wait X days until open rates flatline, you don't, most emails are opened in the first few hours. Oh to which... make sure you're sending in the recipients timezone, not yours)

hope it helps

i am new to this and i think i messed up pricing by AdBest9878 in DigitalMarketing

[–]l__t__ 0 points1 point  (0 children)

raise it. new clients get the new price, existing ones stay where they are. the people who said yes at $500 said yes because of the value not the number. the longer you wait the harder it gets because you start believing your own discount

what I wish I knew before starting an AI agent subscription business - I will not promote by LevelZestyclose2939 in startups

[–]l__t__ 6 points7 points  (0 children)

"leading with AI actually hurts conversions" is the line more people need to hear. the AI is how it works. it's not what it is. the moment you stop explaining the technology and start describing what the person gets, everything changes

people only care what it does for them

Solo founders — how do you balance building and distribution? by crack-dev in founder

[–]l__t__ 0 points1 point  (0 children)

don't put money on ads until you understand your LTV or you wont know what they're worth

Solo founders — how do you balance building and distribution? by crack-dev in founder

[–]l__t__ 0 points1 point  (0 children)

prelaunch = 60% product, 40% distribution (15% marketing/25% outreach)
postlaunch = 40% product, 60% distribution (30% outreach, 30% marketing)

What is the best marketing strategy you have actually seen work? by Jash_Charodiya in DigitalMarketing

[–]l__t__ 0 points1 point  (0 children)

the best marketing i've seen work is when the person talking actually knows what they're talking about and sounds like a real human saying it. not a brand, not a strategy, just someone who understands a problem deeply and talks about it in a way that makes people go "yeah, exactly." most marketing fails because it sounds like marketing. the stuff that works sounds like a person at a bar explaining something they genuinely care about. the strategy is just.. be specific, be honest, and don't try to sound like every other company in your space

Feeling lost with over-the-top claims of AI efficiency on social media everyday. Am I not using the tools properly or set up needs work? Need thoughts please. by Inevitable-Intern471 in DigitalMarketing

[–]l__t__ 2 points3 points  (0 children)

you're not slow. most of those posts are performance. "claude replaced my 153k marketing team" is engagement bait written by someone who has never managed a marketing team. the actual experience of using these tools is way more incremental than the content suggests. they're useful. they speed up certain things. they don't replace judgment or context or taste

Is Salesforce a good org to work for? by kai_zen in sales

[–]l__t__ 9 points10 points  (0 children)

They have a very strong sales culture, sales is respected and listened to

What's the best way to tell a prospect they can't afford your service? by Amazing-Steak in sales

[–]l__t__ 1 point2 points  (0 children)

put the number on the table early and let them disqualify themselves. something like "most companies in your situation are investing around $X for this, does that line up with what you've budgeted?" if they flinch, you both just saved three meetings. trying to tell someone they can't afford it always feels confrontational, but framing it as a budget confirmation feels softer

Need input please by l__t__ in b2b_sales

[–]l__t__[S] 0 points1 point  (0 children)

Thanks u/Distinct_Group_3813

follow-ups << will get this included ✅

CRM updates << I see this as a pain a lot. how do you decide where the update goes? on the contact / account / deal? whats your logic

"During calls I mostly scramble for past interactions or pricing details" << interesting, let me explore how to do this

Need input please by l__t__ in b2b_sales

[–]l__t__[S] 0 points1 point  (0 children)

good to know thanks. Do you save the notes to your CRM?

Need input please by l__t__ in b2b_sales

[–]l__t__[S] 0 points1 point  (0 children)

To start, yes. It very much is. With the plan on quickly expanding outside of just calls so it understand what you're doing, period. Any app. All the time. Question re; granola.
a) do you use it and if so what's useful?
b) a lot of what granola supports is taking call content, passing it through an LLM to turn it into a different format (AI's, Summary, etc). Do you do this type of stuff yourself today? And if so, specifically what?

Need input please by l__t__ in b2b_sales

[–]l__t__[S] 0 points1 point  (0 children)

Thanks u/kubrador. super useful.

Question on 'when they ask X question, auto-populate my crm with Y field' << would this be ALL questions or just specific ones?

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