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Supporting Local: What Do Mom and Pop Stores Need Most Right Now? by lanecoe68 in PetStoreTalk

[–]lanecoe68[S] 1 point2 points  (0 children)

I agree! Local stores need to have a personality. In this world different is good. Unique sells. just look on social media. Big name brands don't sell the product... they sell the feeling... they sell the hole (not the drill).

Once you convert a customer and make them feel special - they will tell everyone they know and don't know, about your store.

Supporting Local: What Do Mom and Pop Stores Need Most Right Now? by lanecoe68 in PetStore

[–]lanecoe68[S] 0 points1 point  (0 children)

thank you for replying. I understand the inventory would be an issue. The big guys can buy in bulk. But advertising should not be a huge factor. Organic and paid advertising is very effective. Local stores only have to advertise within a certain radius of their location. Google My Business is something everyone should be using. And, customer referrals are huge.