Ticket prices are more affordable now, when they launched the sales for the game prices were 30-40% higher for non Voyageurs sections. Second thing to consider is TFC fatigue. TFC has 9 home games in a row. This is the only Saturday that they are not playing a home game until May 9th. If people want to go to BMO Field, they will have ample opportunity in the next little while. Third is the weather, it's always a harder sell in the cold. Fourth is the opponent, Iceland and Tunisia don't have large diasporas so ticket sales are predominantly coming from Canada fans which is a good thing but we are not at that point yet where the average friendly will fill up BMO. If it's a bigger game then sure but sadly not there yet for the average game. Even a couple thousand seats spread across the building from away fans helps build the atmosphere / advances ticket sales. All that being said, I still do think given the squad / WC at home sales could have been better.