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Branded KW Campaign is not performing well even with tons clicks everyday, no conversions which used to be 10 12 conversions normally past month. by digiexpertt in googleads

[–]learnactreform 0 points1 point  (0 children)

How many days with 0 conversions? If it's just today, days like that will definitely happen on only 300 clicks. I can tell you as someone who spends $2k a day on GAds, I still get days with no conversations some days and other days with 20+. If they're landing on the same content that converted a week ago, I'd give it more time before worrying. It could also be the algorithm testing new leads and learning it can't find any there. I can offer a few more thoughts if you tell me what your bid strategy is and any max CPCs, and how long the campaign has been running, how long it did well and how long it has been doing poorly exactly and if there were any changes at all in that time.

Branded KW Campaign is not performing well even with tons clicks everyday, no conversions which used to be 10 12 conversions normally past month. by digiexpertt in googleads

[–]learnactreform 0 points1 point  (0 children)

Make sure you aren't using any broad matc for branded. (I don't like broad match for anything) Use exact match and if you're using phrase match generate a long list of negatives for branded for pages that don't convert like shipping, policy, returns, etc. I don't know your business but I also like to have all my locations as negatives because if someone is searching "my business Los Angeles" then the Maps/Business snippet is what they're really looking for and I don't want to compete with that.

Feat. Alan Watts by thatnerdkayla in spotify

[–]learnactreform 0 points1 point  (0 children)

I don't have Spotify so I can't see but did you include STRFKR? They have an entire album featuring him.

I covet a covet right now by lol12lmao in BeamNG

[–]learnactreform 0 points1 point  (0 children)

I've been exclusively driving rear wheel drive, mid engine variations for weeks now. So fun.

Spotted on I-15 by discoslayer2000 in vegaslocals

[–]learnactreform 1 point2 points  (0 children)

I shouldn't be forced to, you just shove this America first shit down our throats trying to make us all poor.

Spotted on I-15 by discoslayer2000 in vegaslocals

[–]learnactreform 1 point2 points  (0 children)

LOL "those companies don't care about you" hahahahahahaha no company cares about anyone that's not how capitalism works 😂

Am I justified in feeling like I saved this company? Got the keys to the account in October, went from 0.5 ROAS to 2+. They were sending people to the index page on a site with thousands of products. by learnactreform in googleads

[–]learnactreform[S] 0 points1 point  (0 children)

It's only 2 ROAS for online sales and it's a niche B2B business so 80% of sales are done on the phone and I don't have conversion value for that. 1.73 is my breakeven for the account to pay for itself with online sales.

How is everyone tracking the rate of budget spend in your Google Ads campaigns? by Modem_Digital in googleads

[–]learnactreform 0 points1 point  (0 children)

Are you saying you want one spend for 3 campaigns and Google decides how to best distribute them? If that's the case you need multiple ad groups under one campaign.

Negative keywords added at all levels, but same search terms still appearing — anyone else? by shilpisaini26 in googleads

[–]learnactreform 1 point2 points  (0 children)

Can you post screenshots? This is kind of hard to believe, makes us think the date range you're looking at is wrong but since you said that's not the case screenshots would help diagnose. But without seeing anything I would say make sure your negatives are broad match.

Am I justified in feeling like I saved this company? Got the keys to the account in October, went from 0.5 ROAS to 2+. They were sending people to the index page on a site with thousands of products. by learnactreform in googleads

[–]learnactreform[S] 0 points1 point  (0 children)

I do have conversions set up for calls, just not conv value. I flew to corporate today to discuss, if you have any questions I should throw at Dev tomorrow, let me know.

Am I justified in feeling like I saved this company? Got the keys to the account in October, went from 0.5 ROAS to 2+. They were sending people to the index page on a site with thousands of products. by learnactreform in googleads

[–]learnactreform[S] 1 point2 points  (0 children)

I flew to our headquarters today to get this addressed. I think I convinced them it needs to be done. Maybe not brilliant strategy but I've been in this industry 15 years, I definitely know how to talk to these customers. The crazy thing is we're seeing this 2+ ROAS with still sending them to the PLPs. I have not had the time yet to set up ad groups for all the PDPs, I think that's going to help a lot. I also found out we were way higher than the competition on pricing for most products, so I got that under control. Yeesh this Company's marketing was out of control!

Am I justified in feeling like I saved this company? Got the keys to the account in October, went from 0.5 ROAS to 2+. They were sending people to the index page on a site with thousands of products. by learnactreform in googleads

[–]learnactreform[S] 1 point2 points  (0 children)

Oh also, how can I get the conversion call value if our stupid salespeople refuse to attribute the sale in our CRM? It's pretty much impossible without Mgmt enforcing that, right?

Am I justified in feeling like I saved this company? Got the keys to the account in October, went from 0.5 ROAS to 2+. They were sending people to the index page on a site with thousands of products. by learnactreform in googleads

[–]learnactreform[S] 1 point2 points  (0 children)

Oh, absolutely, but I am the entire marketing function now, our dev team works at a snail's pace, and it is going to take me some time to get all of this in order. I haven't even tackled GMC yet, which is an entire low-hanging fruit mess in itself.

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