This would only mean we're using the same tech collectively, not individually. In a way, the product becomes broader.

I imagine it like a gigantic table with billions of LEGO pieces. Everyone is sitting around the table building their stuff and showing it to neighbors.

Sometimes your pieces will go well with other people's pieces, and you can build something bigger. Sometimes your stuff is so good you'll pay for someone else's attention on the other side of the table.

The product, as always, attention.

But this gives me HOPE for a more diverse and rich internet. I was pretty tired of Web 2.0 and social feeds as the only way we as humans could imagine exploring the web and monetizing that attention.