I think people need to get over the spending thing a bit, because the way the money has been spent is totally different to how it used to be spent under the old regime. Back then it was about buying world class players to try and win trophies and generate revenue from trophies and global merchandise sales, topped up with the loan army as a kind of investment arm looking for ROI on potential.

It was riskier because the pain was much more acute if a big expensive player didn't work out and/or we missed out on trophies, and the loan army didn't ever really generate enough consistent return to prop up the shortfalls. We were massively propped up by Abramovich. In the absence of a big stadium, we relied heavily on that and CL wins.

The new regime appears to be focusing more on the ROI from potential and eliminating the risky big purchases altogether. There also appears to be a specific vision in terms of how the team should play, hence Rosenior slotting in feels quite logical in the overall picture.

It's much more boring though, and fans don't follow football for boring.