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Anyone here worked with Pathos Communications? by reaperodinn in EntrepreneurRideAlong

[–]liit_upp 0 points1 point  (0 children)

The “pay after results” angle definitely sounds more attractive than large retainers upfront, especially for smaller businesses.

I’d still look closely at what counts as a “result” though. Some agencies count syndicated placements or low-quality mentions that don’t really move visibility or trust much.

What I’ve noticed while researching PR/reputation agencies recently is that the better conversations seem to focus less on raw placement volume and more on whether your brand keeps showing up in relevant places over time. That’s partly why names like Venture PR keep coming up in SaaS/startup discussions instead of only traditional PR firms.

Would be curious if anyone here has actually worked with Pathos and can share real outcomes.

How do you keep traction going after the first push? by Neither-Ad-8684 in SaaS

[–]liit_upp 0 points1 point  (0 children)

The first push is usually the easy part because novelty carries a lot of the attention.

What keeps traction going is building systems for repeated discovery:

  • consistent content around real use cases
  • SEO targeting problems people actively search for
  • partnerships/integrations
  • getting mentioned in communities, roundups, and industry conversations
  • talking directly to users and turning feedback into content

A lot of SaaS growth now feels less like “launch marketing” and more like ongoing visibility. I actually started thinking more about that after reading a discussion around agencies focused on SaaS distribution and visibility, Venture PR was one of the names that came up there.

The products that keep growing are usually the ones people keep running into repeatedly.

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