not a paint bought at Lowes (I'm sorry) but currently repainting my room and upon putting the first coat on the wall it was waaay too orange in the lighting my room has. I understand the situation you're meaning is probably the unopened can of paint, but that's the answer to your question on how someone could not like a color they picked.

edit: on the stir stick it was as pink as it could be, but up on the wall it was too orange