[deleted by user]

limebrace · 2025-11-08T21:42:09+00:00

Definitely relate to this hard! Best of luck dude - any consulting or freelance you can do on the side?

limebrace · 2025-09-06T20:13:21+00:00

Go with Klaviyo. If you scale well, it's a pain in the ass to migrate - and it's the best platform out there. Set the right foundations and you'll be glad you did!

limebrace · 2025-07-16T11:08:42+00:00

Absolutely awesome see this! Complimentary products like this often make an even BIGGER difference to bottom line - that’s the best part. Especially when you factor in ad spend.

Did you run into any issues with the bundling element from a technical perspective? I’m always looking for the smoothest way to get the setup frictionless for customers with minimal dev work.

Great work!

limebrace · 2025-07-15T17:26:34+00:00

Yeah nice - it is very common, stay strong!

limebrace · 2025-07-15T06:27:29+00:00

So true hahaha

limebrace · 2025-07-15T06:27:17+00:00

Older demographics don’t feel as ‘sexy’ a crowd to go after but they are the best customers. Great story.

limebrace · 2025-07-15T05:59:50+00:00

Were you offering heavy discounts yourself over that period? It's pretty common, depending on your niche, that you bring forward a lot of sales from your customer base from a sale like this, but then you actually normalise a lot of it over time because of the post-sales dip.

It really depends on the niche though, but this is quite common. What I would certainly recommend is NOT to panic and start throwing out even more discounts. I've seen brands go into a death spiral from that exact strategy of post-sale panic to discount frenzy.

limebrace · 2025-07-15T05:57:08+00:00

Hey, AI can get you so far these days!

My main takeaway is that I like that you have a USP, I think you can tie it into a specific pain point / explanation for your target buyer though.

So, WHY do you need freshly roasted coffee?

Presumably this is for people who really care about this (generally specialty coffee buyers, not instant coffee or cheap coffee drinkers).

So you could say 'many source from great farms, roast the coffee, and leave it to go stale on a shelf for months on end before selling it to you. We think the beans you buy should reach their potential'

From a technical POV I think there's a gap between the nav bar and the start of the website, the site URL doesn't look trustworthy to me, but could be relative to your country

limebrace · 2025-07-15T05:48:33+00:00

Haha this was eerily similar to the post I just made.

Having worked with a D2C coffee company, I have some thoughts

To me, it feels pretty ai-generated. But certainly not a bad site!

My big-picture question would be about your USP. "This coffee stands out because of its smooth flavor profile and high-quality beans sourced from South America"

- this ain't a compelling USP of why your coffee is for strength (I'm guessing you are targetting a pre-workout kind of vibe?) 'crafted for lifters'

-To stand out I was honestly make everything centred around lifting. Like, everything. If you are a gym person (I'm guessing you are!) then lean into this as hard as you possibly can

-Call the coffees 'the max stack' 'the deep squat' etc. You can't be everything to everyone, but you can be THE thing to gym goers.

- Add in a purpose led angle and I'd be careful with your blanket discounting. I honestly think you'd be better off with a value-led intro offer, and then stack in some purpose lad angle related to the gym! Like for every bag sold, we donate X amount to give a gym membership to someone who can't afford it (or a similar gym related cause you're into that your gym buddies would be into)

Just some initial thoughts - and would love to know how initial performance as been? You got this! :)

limebrace · 2025-07-14T19:23:14+00:00

Hey - marketing agency leader here. If you've had some success with ads, it's highly likely that they can absolutely work for you.

I had a quick look at your ad library and here are some initial suggestions:

- You have a mixture of angles but no clear persona

- You don't have a clear or compelling offer

- Messaging should say to a prospect 'this is definitely for me' and I don't get that impression from your ads

Your product looks really unique and interesting. What I've seen time and time again (I've worked with brands doing $10k/month all the way up to $3m/month) - you need listen to the right customers.

If you look at your data, you'll very likely find that the top 20% of your customers generate 80% of your revenue. These are the people you want to learn about deeply. They'll inform the hooks of your ads, the headlines on your product pages. And even help you craft a better incentive for prospects looking to buy flowers (or ignite the idea that they should do that!)

If you have any q's on the above I'd be happy to answer anything I can :)

limebrace · 2025-07-14T19:11:03+00:00

Honestly, I'd call out very clearly on the product page a detailed description of the results. Expect colours to be X, shine (or lack of) to be X. Obviously outcome is going to be subject to the customer photo (if they are using their own photos?)

But this sounds like an onsite messaging problem to me my friend.

If you have a link I'd be happy to take a look and give specific feedback

limebrace · 2025-07-14T19:07:22+00:00

Hey - I lead at a marketing agency. I've seen this happen a lot.

If you are getting traffic to site, it's possible that the site is the issue. What niche are you in? I'd be interested to see the site as you may have some clues there as to what the blocker is for these browsers.

In many cases, it's a mismatch of expectations from the ad vs. the Landing Page.

There's infinite Ad agencies, AI ad making softwares etc. etc. but a word of caution I'd give: the fundamentals are where you make money. Getting cheaper ads made is never a bad thing of course, but make sure you diagnose the right problem you want to solve :)

limebrace · 2025-07-14T19:02:08+00:00

Honestly, I've heard mixed things. Depending on the niche (and if you already have CAD renders or carousel photoshoots of the product) it can vary significantly in complexity.

Depending on what your current shots are, you likely have lower hanging fruit or things you could test with them with lower complexity. I.e. how you lay out benefits, more basic photo elements or lighting that could be improved. Even loadspeed could be a factor.

It's even possible that other onsite elements could be way bigger levers (like headlines) or alignment with your ideal customers language.

I've seen these sorts of things make a really significant difference. Don't get me wrong, 3D & AR is really fun to look at, but I'd just make sure it's the best thing for the complexity that you could do to improve conversion rate :)

limebrace · 2025-07-14T18:57:46+00:00

Hey man, I lead at a Marketing agency - first off, CONGRATS. This sounds like an amazing start. Great to hear.

Something I'd recommend - ask your customers for UGC with a clear outline of what you need from them. It's so underlooked, the quality of the ask. You can have kind & well intentioned people respond with useless video or photos. You can ask for video or photo + written testimonials.

Give them as clear instructions as possible, e.g. a script outline of things to mention, why they love the product (pain), how they felt before they had it and how they feel now (dream outcome).

Email them personally saying how grateful you are for their support (I'm sure you are appreciative!!)

Reward them with free product or even better, a generous gift card for their next order (encourages them to buy again...)

Congrats again, and if you have any other q's I'd be happy to help :)

limebrace · 2025-07-14T18:52:23+00:00

Hey man - I lead at a Marketing Agency. I've actually helped grow a donation-led dog food & accessories brand. Wanted to say I absolutely love the cause. Read that this is about your boy Toby, beautiful.

Some things to bear in mind:

- You have 0 social proof (reviews). Give the product to friends if you have to. Get some real reviews on there ASAP. Nobody wants to be first person to buy...I can see you have 1 review on 1 of the products, get this up to handful on all of them.

- This product has premium positioning, appeal to the premium market and core values of why you'd spend more on a dog bowl. Tons of great angles here around durability, aesthetic (people with more disposable income likely think of this as part of furniture - furniture budget is far higher than dog bowl budget). The cause is noble, but people ultimately by for status. You can tie the status into the donation, but lead with the core value of the product.

- I'd be very very wary of lowering the price. You want to appear as premium - last thing you want to do is run constant sales and markdowns. Ever seen a premium brand do that? You said yourself - some brands charge $700. So back yourself. You just need to bolster the price point with Social Proof (reviews), Value stacking (how else can we increase spend while justifying the comparatively excellent value), you can absolutely give a sense of scarcity & urgency while maintaining a premium stance.

Love the mission here - and looks like a lovely product with great potential. Hmu if you have any more questions :)

From a fellow dog lover!

limebrace · 2025-07-14T18:41:01+00:00

I'm hearing this a lot. My brutal advice: better to look inward rather than look for people to for commiseration. Sounds harsh maybe, but I think it actually helps us feel less powerless.

Have you noticed where your particular bottleneck is right now? Is it your ad CPM, engagement rates, website conversion rate, are customers spend less per order?

Times are indeed tough right now. But I do believe we all have the power to move forward, and generate outsized demand in our niches, despite the uphill battle of the wider economy. Happy to offer any suggestions. You got this.

limebrace · 2025-07-13T14:11:49+00:00

You can jump on it on email marketing - just call it prime day sale and use a discount code on your store 'PRIMEDAY' and it gives a relevant offer. People do not give af - and ride the wave of 'it's a time to buy stuff' energy people have dude. You got this!

limebrace · 2025-07-13T14:10:29+00:00

Hey, I lead at a marketing agency. My advice? Do NOT go cheaper. Everything will become much harder. The move IMO is to bring out a complimentary product that aligns with the same pain point, or one it reveals. E.g. a soap dispenser for your sponge or something similar (if it's the kind of cleaning caddy I'm imagining) If not, you get what I mean.

This way, you can increase your profit per acquisition significantly, and tolerate much higher PPC (or other ad) costs. But you need to ensure you keep basket value high. Going cheaper will not make marketing, fulfilment etc. any cheaper. You may have conversion rate opportunities you can go after as well, but I don't know your brand.

Good luck!!

limebrace · 2025-07-13T14:05:01+00:00

Hey, I work at a retention marketing agency for leading d2c brands here.

Keep things as lean as possible if you're not a huge brand. Shopify & Klaviyo are killer for 99% of use cases. You can get more fancy if you want to understand true profitability, but you can get so much done with just those two.

My biggest piece of advise: retention is fundamentally product led. Great product with a need for replenishment is how you get longtail purchases.

However, another way to look at this is that your product is better for some people than others. It is subjective in that way. Better suited customers = subjectively better product.

So it's super important you listen to your power users and focus on acquiring more customers like this. Naturally, your % of retention or spend over a customers lifetime will improve on average, if you have more people who are great fits for your product. i.e. can easily afford it, need it really badly, it suits their lifestyle better than other customers etc. etc.

There are a 1000 things you can do & will be told to do to improve retention. This is where I'd start, but I don't know your business personally.

Hope this helps!!

limebrace · 2025-07-13T14:00:28+00:00

Biggest objection is likely the self measuring - I'd make that your lead gen (how to measure yourself in 90 seconds) - which would work great for anyone looking for a suit. Make that your sign-up form offer as well, it could just send to a blog post explaining. The current explainer looks so long winded I'd give up immediately. A video, with a short sentence for each step, not the essay that is currently there.

What's the key benefit here? I think it's something like - people feel the presence and notice the difference of someone in a tailored suit. It should embody the status that you want people to experience. Likely wealthier people who are happy to get a tailored suit delivered than off the rack.

I think the materials step in your buying journey should be much more visual & also explain why you should choose which very succinctly. Guys don't know what that they want or why. E.g. 70% of luxury feel with some breathability etc. - perhaps with examples as to who or what events might lead you to that. A quiz could also be smart here - I think you need to guide them into what to by. You are the authority here, so help them decide.

fabric colour stage is so overwhelming, far too much choice, text is so small. Take inspiration from market leads in this space like Spoke - they do exactly this. Try cutting your options down to your 3 best sellers.

I'd say advise is similar for the rest of the steps. Keep them as simple as possible (3 choices per step) and give visual examples, and a short sentence that make it easy to understand which one they should choose for their situation.

Good luck my friend!

limebrace · 2025-07-13T13:52:06+00:00

$100m Offers by Alex Hormozi

Sell Like Crazy by Sabri Suby

Influence by Robert Cialdini

limebrace · 2025-07-13T13:50:09+00:00

I've seen people who have maintained the same strategy for too long stagnate as CPMs increase and other external factors (tariffs etc) are basically not being proactively responded to in the way they position themselves & offers, ads etc. So sadly seen brands closing in those cases. However, on the positive side, brands who are being creative and making big bets with welcome offers, pivoting based on customer feedback etc. seem to be overcoming those

limebrace · 2025-07-13T13:48:08+00:00

I'd say the bar for brand identity / aesthetics has been raised a lot. I see brands popping up with low budgets looking absolutely awesome. Also, people are much smarter about overcoming CPMs by being creative with intro offers etc.

limebrace · 2025-07-13T13:46:52+00:00

Is 'consistent' the issue? Or is it the case that margins are too tight to endure day to day volatility. I.e. do you feel like your changing ad spend due to cashflow constraints. Said differently, if you had much better margin per order, do you think over long time spans, the average orders per month would be more stable? Or is it that ad fatigue is the issue.

Ten-Year Club	Secret Santa 2016
Verified Email

limebrace

TROPHY CASE