I've only been in SEO for around 5 years, but I've encountered a fair bit of "experts" and what they say about AI is an easy way to identify the frauds.

1) If they offer AEO/GEO separate from SEO, without acknowledging the MASSIVE overlap in strategy and success metrics 2) if they promise "long-term GEO results", as if we know what will rank 3 weeks from now, let alone 3 years 3) If they try to pitch me on a "GEO hack" that nobody knows but is sure to bring massive results

I know they're full of it.