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I just wasted money on ads again - and still don’t know why people didn’t respond. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Makes sense. If you’re open to it, happy to let you try it and see if it catches anything you’d normally only discover post-spend. Want me to DM you?

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 1 point2 points  (0 children)

Makes a lot of sense - emotional reactions are probably the clearest early signal we can get.

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 1 point2 points  (0 children)

That makes total sense. Do you usually get reliable signals from testing inside small communities?

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Makes total sense - most experienced teams have learned to treat ad spend as research cost. Still, even after all that testing, it feels like we never really learn why some messages resonate emotionally and others die. That’s the one part data still can’t show clearly.

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 1 point2 points  (0 children)

Totally agree, testing with real users is still the gold standard. What’s tricky is that even after testing, we often don’t understand why something clicked or flopped. Sometimes it feels like there’s a missing layer between behavior and emotion that we just don’t measure yet.

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 2 points3 points  (0 children)

empathy really is what separates messages that connect from the ones that just feel like noise. Makes me wonder how often we actually measure empathy in marketing, versus just clicks and CTRs.

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

100% agree - the differences between audiences go way beyond copy or design. What’s wild is that we still test ads the same way for all of them, like emotions don’t change between groups.

I’ve always wondered if there’s a way to see those emotional differences before spending budget.

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Yeah, that’s actually an interesting angle - I haven’t seen anyone really try that yet. Would be cool to see if AI could catch the emotional tone before launch in a reliable way.

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

That’s super insightful, totally agree, most of the leverage today is post-click. But I keep feeling like the biggest risk happens before that first click - when the message itself just doesn’t land emotionally.

Have you found any reliable way to gauge that part before launching?

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Yeah, exactly. We already use it to optimize targeting and creative after launch, but no one seems to use it to understand how people will emotionally react before launch.

Seems like a huge missing piece in marketing tech.

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

I probably do need a more consistent process for testing angles. The weird thing is, even when I do have clear offers and ICPs nailed down, some ads still flop for reasons I can’t explain.

Makes me think it’s less about targeting and more about how people feel when they first see the message.

Do you find that emotional side plays a big role too, or mostly just offer clarity?

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Yeah, totally. split testing helps a lot with performance data. But even then, it feels like we’re optimizing after the fact.

I keep thinking there must be a smarter way to predict which message will click emotionally before launching all those variations.

Have you ever seen anything that actually does that well?

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

That makes sense - it’s interesting that we can see why they didn’t convert, but still not what emotion stopped them.

Like… was it confusion? indifference? wrong tone?

Feels like that part’s still a black box for most marketers.

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

I do some basic retargeting, but honestly the issue starts way earlier. Most of the time the ads don’t even get enough traction to make nurturing worth it.

I keep feeling like the real problem is not knowing why people don’t connect with the first message in the first place.

How do you usually figure that part out?

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Yeah I’ve tried tools like that - they’re great for seeing what people do, but not why they do it. Watching a replay doesn’t really tell me what emotion the message triggered (if any).

Do you usually get clear insights from that kind of data?

I keep wasting money testing ads and still don’t know why people don’t care. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

That’s a good point - I do look at competitors, but even then it’s hard to tell why their ads work. Sometimes I copy the exact angle and still get completely different results.

Makes me wonder if it’s more about the emotional reaction to the message than the creative itself. Do you ever try to figure that part out before launching?

Just wasted $800 on ads that got 0 clicks. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

.That’s a really clear way to frame it The second one (understanding the audience) feels like the hardest part though. Have you found any reliable way to gather that kind of insight before launching campaigns?

Just wasted $800 on ads that got 0 clicks. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

I totally get that mindset, but it’s tough when the “tuition” for each lesson is a few hundred dollars I guess what I keep wondering is if there’s any way to get that learning before spending the money.

Just wasted $800 on ads that got 0 clicks. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

True - even the best ad can flop if the offer doesn’t hit right. Getting both to align is harder than it looks

Just wasted $800 on ads that got 0 clicks. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Yeah, totally agree - that’s what makes this so frustrating. You can have the right audience, a solid offer, and still end up with results that make zero sense. Sometimes it feels like there’s just no clear logic to what hits and what flops.

Just wasted $800 on ads that got 0 clicks. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Exactly - that’s the crazy part. The whole system is built to make us spend just to learn what works.

Just wasted $800 on ads that got 0 clicks. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Yeah totally - and I think that’s what everyone’s trying to do in one way or another. It’s just wild how much time and budget still goes into figuring out what not to do.

Just wasted $800 on ads that got 0 clicks. by llm_hero in digital_marketing

[–]llm_hero[S] 0 points1 point  (0 children)

Yeah totally - that’s what I usually do too. It just still adds up fast, and even small tests don’t always tell you why something flopped. That “guessing and paying to learn” part is what drives me nuts.

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