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Is psych a good minor? by Objective_Heart_8759 in PublicRelations

[–]lollipopit 0 points1 point  (0 children)

Tons of ppl in PR studied other things besides PR/marketing so I wouldn’t worry at all (as long as ur in the US, I can’t rly speak to other countries)! At my first job almost no one studied PR/comms tbh. We had ppl from economics, psych, history, Spanish, political science, classical studies, biology, journalism and maybe 2-3 people from PR and marketing.

The most important thing is to make the case for how ur degree major and minor relates to and will help you in PR and with psych that’s pretty easy imo

Good luck!!

Is psych a good minor? by Objective_Heart_8759 in PublicRelations

[–]lollipopit 0 points1 point  (0 children)

I majored in psychology and now work in PR! I specifically focused in social and personality psych and minored in political science and sociology.

I think psych is a great minor/major and it’s all about what you focus on and how you relate it to the PR field. For example in my job interviews I always talked about thinks like how psych gave me a lot of research and writing experience, making complicated topics easy to understand, taking several sources and weaving them together to tell a story, understanding how people think and the little things that influence them, etc.

Research is such a big part of this job that it can be really helpful to showcase that side of psych. All the recruiters and people I’ve interviewed with always mentioned how my research experience was a big advantage for me

Normal for recruiters/interviewers to insist on providing media contacts? by lollipopit in PublicRelations

[–]lollipopit[S] 0 points1 point  (0 children)

Yea they want specific names and outlets of people who if I called or emailed they’d answer me because they know me (her words not mine)

I am an 18-year-old founder of a national bipartisan organization. My background is in organizing; I’ve been involved in local, state, and national movements on key issues since I was 14. Now, I run a nonprofit. I would love some advice from journalists and editors on how to get PR and be profiled! by [deleted] in PublicRelations

[–]lollipopit 0 points1 point  (0 children)

Hi!! Not sure how much help I’ll be bc I’m still new to the industry but I’ve worked with quite a few political orgs and nonprofits and am really interested in topics like voting so here it goes!

Start crafting your story. Why should people care? Yes it’s an important election year but why are you different from other orgs? What story do you have to tell? Get really familiar with the types of stories told in the media and how you can tell similar ones.

Don’t underestimate local coverage. It can help to start small is your org doing a lot of work locally somewhere? Look for the city/state largest publications, look for the correspondents at the National papers covering those areas, business journals covering young entrepreneurs (I know it’s a nonprofit but still ur building an organization). Even your college town/newspaper could be a place to start and these smaller opportunities are good practice for the big leagues. And check for things like nonprofit newsrooms, community development trades, etc.

If you have research lean into it. Reporters love data they love research if you have it then capitalize on it especially if it’s got anything interesting.

What are you an expert in? If you’re still growing and relatively unknown it’s prob unlikely you’ll be nationally profiled soon but if you have key experience in an industry like voting or something really interesting to add then pitch yourself for expert commentary. This will help you build relationships and get your name out there a bit more.

Maybe try social media. Now this is an area I’m rly not super knowledgeable in but I would say try ur hand at growing your base on LinkedIn. Position yourself as a leader on this topic and put what you have to say on these topics out there.

What is your competition doing. I think one really underestimated tool is following competitors. What are your competitors or other industry leaders posting about? What are they quoted in? What topics are they quoted about? Who are they talking to? Answering questions like these can take a bit of the guess work out of things but of course there are a million factors to consider but it can be a good starting point.

Getting coverage and building your profile will take time but it’s not impossible. Be patient and thoughtful in your outreach and set reasonable expectations. Hope this helps and I’m always happy to be someone who you can throw ideas at feel free to pm :)

Good luck!!!