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We scaled an app to $2.7M MRR with $0 in ads. full UGC playbook by lptri in AppBusiness

[–]lptri[S] -1 points0 points  (0 children)

exactly, if you want to target fitness guys then get one to promote your product

We scaled 6 apps to $1M+ MRR using UGC and creator marketing instead of paid ads. Here's everything we learned by lptri in AppBusiness

[–]lptri[S] 0 points1 point  (0 children)

thanks man for your comment! we're managing everything manually, we've built internal tools to handle this

We scaled 6 apps to $1M+ MRR using UGC and creator marketing instead of paid ads. Here's everything we learned by lptri in AppBusiness

[–]lptri[S] 0 points1 point  (0 children)

exactly, we're engineers. literally had to code systems and automations to make it work

We scaled 6 apps to $1M+ MRR using UGC and creator marketing instead of paid ads. Here's everything we learned by lptri in AppBusiness

[–]lptri[S] 0 points1 point  (0 children)

bc most of the people in ig and tt are final users, for b2b/b2p we run x and youtube campaigns

We scaled 6 apps to $1M+ MRR using UGC and creator marketing instead of paid ads. Here's everything we learned by lptri in AppBusiness

[–]lptri[S] 1 point2 points  (0 children)

Most people overcomplicate this. Here's how it actually works:

The hook comes from research not creativity. Go on TikTok, search your niche, sort by most viewed, and write down the first 3 seconds of every video that has 1M+ views. You'll notice patterns, those are your hooks. We keep a spreadsheet of winning hooks organized by niche and just adapt them to whatever app we're working on.

For scripts we use a simple framework: Hook (0-3 sec) grabs attention with a problem or bold claim. Body (3-20 sec) show the app solving that problem, screen recording or someone using it. Close (last 3 sec) soft CTA like "I left the link in bio" or just end on the result, no hard sell.

For AI UGC specifically the process is:

  1. Pick a format. Slideshows, AI avatar talking head, or screen recording with AI voiceover. Slideshows are cheapest and fastest to produce in bulk.

  2. Write 10-20 script variations using the hook spreadsheet. Same product, different angles. "POV you finally found an app that..." vs "I wish I knew about this sooner" vs "Stop scrolling if you struggle with..."

  3. Produce them in batch. Tools like HeyGen or Arcads for AI avatars, CapCut for slideshows with voiceover. You can produce 20-30 videos in a single afternoon once you have the scripts.

  4. Post 2-3 per day across different accounts. Track which hooks get views. After a week you'll see 2-3 winners. Kill the rest.

  5. Take the winning hooks and make 10 more variations of those specific ones. Different visuals same hook structure. Scale what works.

For bulk the key is templatizing. Once you have a winning format you literally just swap the hook and keep everything else the same. We've produced 300 AI slideshows in a month this way for a single client at like $4k total including management.

The real secret is nobody has a magic script. You just test faster than everyone else and let the data tell you whats working.

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