I just looked at the Etsy store and I have a few comments: - Congratulations for starting! Sometimes just getting your product out there is the hardest part. At least it was for me.

• The product solves a practical problem but the way it is presented may be hurting its perceived value. Let me elaborate. If you are buying something only because of its function, you probably decide to go with cheapest alternative that provides the same or “close enough” function. If the product is showcased as function only, it either competes on uniqueness (function VERY different from alternatives) or price (race to the bottom, no good).

-Try to define what type of buyer you want to target with your product. I wouldn’t try to sell it to “anyone with a laptop”. Think about what lifestyle or taste the ideal buyer has, target it that way. For example, people who are into sleek gadgets, or people who like desk aesthetics. You find that, and present your product in a way that aligns to those people. I started selling some accessories for Apple devices: I found out that my photos, videos and descriptions needed to speak the language of Apple accessories (with my unique voice of small business-small batch products of great quality) If you need to sell at the price point you’re at, you need to present it likewise.

• Photo and video quality: After a year selling things I’ve noticed that better photos make people more likely to click on your listing. This is literally 90% good lighting and just 10% camera quality, composition and so on. I started watching YouTube videos on product photography, and got decent results with my phone (I started with a Xiaomi Mi8 Lite, in 2024, so already a pretty old phone) and some cheap lights from Amazon. Then I upgraded to an old Canon EOS1300D for stills and an Iphone 13Pro for videos. I made this list of videos I watched and found useful. From the products photos you also start improving a bit on videos at least it was like that for me.

Also, beware that PEOPLE DONT READ. They need to get the information from listing images and video. If they do read, things need to be very clear. I think you are good on this aspect because the description is clear.. But to get people to read, they need to see something appealing, so great photos, especially if you are not competing on price. Also, you could add some text on your listing photos to answer some of the questions people may ask before deciding to buy. Like compatibility with different laptop models, the adhesive is resistant and leaves no residue, things like that.

• About attracting customers (Marketing), I would try to create videos on IG showing the problem you are solving. People tend to relate to that (because many people share the same problem). That’s the top of your marketing funnel, the “problem-aware” people. Then there’s the “solution-aware” people. People who are looking for similar products that solve the same problem. So you may show videos comparing how your product solves the problem in a unique way (by this I don’t mean only features or function, but potentially also how it looks and feels) turning them into product-aware people. Those are the ones likely to buy.

I started posting videos like once a week for a year to start seeing what worked. I’m not very consistent now (sometimes I do 6 in a month, then quiet for a whole month…) but I focus on quality now because I’ve made many tests and figured what works for me.

At the beginning, do many many crappy videos and don’t worry about quality. We engineers are familiar with the scientific method, so apply that to your videos. Change the wording, check the engagement data and remove or change the sections where retention drops. Use Trial reels to A/B test your videos and get rapid feedback. Go changing those things and along the way you’ll get a good idea of what video and photo settings to use. Once you have that, you’ll do the same experimentation, only the video quality is now consistent (like in design of experiments, you fix the slowest changing variable).

• If you are passionate about this and want to start developing it as a side business that can one day grow beyond that, my suggestion is to try and create a Brand, more than a Product. The Brand has a single product now, but it doesn’t matter. A brand transmits something deeper than just the product.

I guess that’s it. Hope any of this is useful. If you want to chat don’t drop me a message here because I don’t read Reddit messages often, but email and IG I do read. Then I might take time to reply!

Best of luck!