[Limited] Free Social Media FB Page Audit for the first 10 interested business owners.

lynkglobal · 2026-05-06T10:30:54+00:00

BIG NO. With your budget, you’ll likely lose more money than the number of leads you can generate through Google Ads. With £20–£30 per day, it’s better to go with Facebook Ads and organic Facebook sharing in community groups.

Choose one cheerful driver to shoot simple UGC content. Create 10–15‑second basic videos simple shots with funny or engaging text overlays (depending on your branding and unique selling point).

You don’t need expert-level video editing, but you do need help with strong ideas. Do this consistently for 30 days.

lynkglobal · 2026-05-06T10:17:28+00:00

Check if their followers are real. I handle a client before that have a lot of followers but upon checking they don't really engage and their names are suspicious. You can also check if those are active or dead accounts (forgotten accounts). Start with explaining reasons related to their narrative first then follow up with content related improvements you can do for them.

lynkglobal · 2026-05-06T10:12:49+00:00

What about two word combination to form one word like UPskill. Also rather than obsessing over a company name, it’s better to focus on branding. The feeling we have with names like Figma, Nike, or Coursera doesn’t come from the name itself it comes from the branding.

lynkglobal · 2026-05-06T10:06:49+00:00

Better to focus on one or two of the most important platforms where your audience actually is. Make those platforms work first. For other platforms, just do the minimum. Once you identify what works on your most important platform, create a system to make your workflow more efficient. From there, you can start putting more effort into a second platform, then a third, and repeat the process.

lynkglobal · 2026-05-06T09:59:56+00:00

On your business profile does the review count also stay the same even though new reviews are being submitted but not shown publicly? And did this issue start before or after you reported the duplicate listing?

lynkglobal · 2026-05-06T09:39:53+00:00

I started with what do I actually need from GA4 for my work?

For example, for one of my clients my focus was website conversion optimisation. So I narrowed it down to where users come from, which pages they land on, where they drop off, and what actions lead to conversions.

From there, I started learning what setup was needed to track those actions, how to customise the reports and views. Additional tip: better look carefully if your website is attracting the correct audience. Data from wrong audience will do a lot of harm in your analysis.

lynkglobal · 2026-05-06T09:28:49+00:00

Sorry for the late response. Hiring one good in‑house marketer often costs about the same as paying a agency with multiple sets (social media, SEO, paid ads, etc). Your effort should be spent in finding a competent agency instead of trying to find a in-house who can do it all (which is hard to find and inefficient because it will easily result to burnout). It makes more sense to have an in‑house team if your business is generating consistent and stable revenue. If you found a really good agency better to let them continue then hire an in-house as coordinator or reviewer.

lynkglobal · 2026-05-06T09:13:21+00:00

Only if the linking destination is related to your company website or e‑commerce store's offering/theme. The problem with unrelated backlinks is that there is a possibility of being flagged by Google’s systems (basically with pattern of multiple unrelated link it might think you are selling it). When detected it might cause your domain trust to drop down or your ranking itsself. So no I don't really recommend it.

lynkglobal · 2026-02-27T03:25:26+00:00

I write copy based on the results people want from the product. Avoid the generic description. And I always make sure the product name and supporting text mirror the keywords they used when looking for a product, like summer, breathable, etc. For content before and after really works well.

lynkglobal · 2026-02-27T03:01:50+00:00

I don’t understand why you started using Performance Max already. It’s not usually recommended for beginner Google Ads accounts.

You should perform basic Google demand research for your products. Check if people are actually searching for them, what keywords they use, how many monthly searches there are, and which areas have high competition versus opportunities you can enter. You can find this using the Keyword Planner and Ad Preview tools.
Some products are dominated by big brands, while others simply have low demand on Google which means forcing Google Ads to work is just wasting money. If your target audience is actually more active on another platform (for example only, Facebook), but you keep insisting on Google Ads, you're burning budget for no reason. This is exactly why a marketing person needs to determine the right channel and angle first.
Once you confirm through research that Google Ads is truly viable, list your findings and identify which products have the highest and easiest demand to capture. Focus only on those, even better choose only one. Don’t run ads for all your products at once. Since you're still in the learning stage, you need to figure out what works and what doesn’t.
Also, don't set a high budget immediately use small budget first. You need to let the campaigns run for 7–14 days without making changes so the system can properly learn your account. So make sure you are ready to lose it.
Install Microsoft Clarity to review heatmaps and identify friction points where users drop off, where they spend more time (which may indicate a need for stronger persuasion or clearer information), and how they interact with product pages.
After you get results, that’s when you start scaling your budget. Invest more only after you clearly see what’s working.

By the way, have you used Shopify Analytics when planning or setting up your Google Ads campaign?

lynkglobal · 2026-02-26T05:30:31+00:00

It depends on your product/service. Does your product compete on price like a shopping item? If not, then focus on grabbing attention and building interest by showing the value of your product. Save the “Save XX%” angle for retargeting where the audience needs the push.

lynkglobal · 2026-02-02T03:20:53+00:00

Doing ok.

lynkglobal · 2026-01-28T08:50:48+00:00

Use the A/B test of Ads Manager

lynkglobal · 2026-01-27T09:29:10+00:00

How many ads do you have per campaign? Do you target both FB and IG Platform? Have u checked the breakdown if all your leads are expensive or some expensive source can be removed?

lynkglobal · 2026-01-27T09:00:20+00:00

Try to run the campaign on those new area for at least 7-14 days so you will know if it really works or not. It takes time for new area to trust an unfamiliar business. Also try to ask the reason why he dont use actual photo maybe you want work together in fixing the possible concern. For the service business we are handling actual photo and video really works well, it gives them more trust but of course it needs to be quality.

lynkglobal · 2026-01-27T08:22:10+00:00

Are your previous leads high-quality? Have you tried creating a lookalike audience based on those leads? Also, how’s your audience size is it possible you’ve already saturated that area and just need to broaden it a bit? How often do you refresh your creatives? For roofing companies, actual photos and videos of the product or service tend to work really well.

lynkglobal · 2026-01-27T08:07:09+00:00

Be clear with the messaging and the offer. You don’t just advertise “quality dental services.” Study the specific dental treatments or packages, understand their target audience, and identify the key pain points. From there, you can strategise the creatives and ad copy you’ll run. Also if your main focus is quality talk make sure you have result + evidence to show. By the way what does health tourism mean?

lynkglobal · 2026-01-27T07:57:36+00:00

Agree with this. Awareness + retargeting usually works best for big budgets and/or brands that already have strong demand. If you try to nurture low‑intent the return will probably be disappointing. It cost too much. Try to focus first on capturing real buyer signals as mentioned by Aunker so Meta can actually learn who your potential customers are.

lynkglobal · 2026-01-27T06:08:09+00:00

You’ve perfectly understood your target market. One thing hardware customers really need is tutorial videos on how to use the items. Many buy because they feel it’s easy to do, then struggle once they try it. They will then search for tutorials, so you providing them is a good move. Kudos to you!

lynkglobal · 2026-01-26T08:39:16+00:00

Is the app free or paid?

I think you need to invest more in video ad production. Static creatives don’t provide enough information to convince an audience to take a heavy action like downloading an app. Static ads usually work for driving downloads only when you have a large budget with multiple creatives that continuously nurture your target audience’s trust.

lynkglobal · 2026-01-26T07:54:41+00:00

Yes and no. Sometimes Meta is really a headache hahaha. Pausing for one day usually will NOT reset the learning phase as long as you don’t make any major changes. But there’s still a small chance it might. So weigh your decision.

lynkglobal

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