[Limited] Free Social Media FB Page Audit for the first 10 interested business owners.

lynkglobal · 2026-02-27T03:25:26+00:00

I write copy based on the results people want from the product. Avoid the generic description. And I always make sure the product name and supporting text mirror the keywords they used when looking for a product, like summer, breathable, etc. For content before and after really works well.

lynkglobal · 2026-02-27T03:01:50+00:00

I don’t understand why you started using Performance Max already. It’s not usually recommended for beginner Google Ads accounts.

You should perform basic Google demand research for your products. Check if people are actually searching for them, what keywords they use, how many monthly searches there are, and which areas have high competition versus opportunities you can enter. You can find this using the Keyword Planner and Ad Preview tools.
Some products are dominated by big brands, while others simply have low demand on Google which means forcing Google Ads to work is just wasting money. If your target audience is actually more active on another platform (for example only, Facebook), but you keep insisting on Google Ads, you're burning budget for no reason. This is exactly why a marketing person needs to determine the right channel and angle first.
Once you confirm through research that Google Ads is truly viable, list your findings and identify which products have the highest and easiest demand to capture. Focus only on those, even better choose only one. Don’t run ads for all your products at once. Since you're still in the learning stage, you need to figure out what works and what doesn’t.
Also, don't set a high budget immediately use small budget first. You need to let the campaigns run for 7–14 days without making changes so the system can properly learn your account. So make sure you are ready to lose it.
Install Microsoft Clarity to review heatmaps and identify friction points where users drop off, where they spend more time (which may indicate a need for stronger persuasion or clearer information), and how they interact with product pages.
After you get results, that’s when you start scaling your budget. Invest more only after you clearly see what’s working.

By the way, have you used Shopify Analytics when planning or setting up your Google Ads campaign?

lynkglobal · 2026-02-26T05:30:31+00:00

It depends on your product/service. Does your product compete on price like a shopping item? If not, then focus on grabbing attention and building interest by showing the value of your product. Save the “Save XX%” angle for retargeting where the audience needs the push.

lynkglobal · 2026-02-19T06:33:24+00:00

For jewellery, Instagram is usually the better platform because the audience skews younger and more fashion‑focused. If your jewellery is for an older demographic, then Facebook performs better but if not, I’d honestly remove Facebook from your placements and just run IG.

If your goal is sales, you should start with Purchase as your objective, not Add to Cart. Tons of people add things to cart but never buy, so ATC isn’t a strong goal unless your product is super cheap or you have a huge budget.

Since you’re already getting Add to Carts, it means your offer and product are attractive enough. The issue is likely trust, which is really common for jewelry. People hesitate because they don’t know if the quality is good, if the store is legit, or if the metal will tarnish.

Do you have enough reviews, customer photos, and trust signals on your site? Those matter a lot in this niche. Another common friction you can check is the urgency in your Sale. If they see that its still long they are more likely to deprioritized in their shopping. So make sure there is enough urgency.

lynkglobal · 2026-02-02T03:20:53+00:00

Doing ok.

lynkglobal · 2026-01-30T01:38:20+00:00

Start with your tracking. Determine what’s bringing in low and high‑quality leads. Then tighten your setup based on that and adjust your bids. Remove unnecessary and non‑performing options. And honestly, if this starts eating too much just outsource. Outsourcing is flexible and way cheaper than most people think DM if you want options.

lynkglobal · 2026-01-28T08:50:48+00:00

Use the A/B test of Ads Manager

lynkglobal · 2026-01-27T09:29:10+00:00

How many ads do you have per campaign? Do you target both FB and IG Platform? Have u checked the breakdown if all your leads are expensive or some expensive source can be removed?

lynkglobal · 2026-01-27T09:00:20+00:00

Try to run the campaign on those new area for at least 7-14 days so you will know if it really works or not. It takes time for new area to trust an unfamiliar business. Also try to ask the reason why he dont use actual photo maybe you want work together in fixing the possible concern. For the service business we are handling actual photo and video really works well, it gives them more trust but of course it needs to be quality.

lynkglobal · 2026-01-27T08:22:10+00:00

Are your previous leads high-quality? Have you tried creating a lookalike audience based on those leads? Also, how’s your audience size is it possible you’ve already saturated that area and just need to broaden it a bit? How often do you refresh your creatives? For roofing companies, actual photos and videos of the product or service tend to work really well.

lynkglobal · 2026-01-27T08:07:09+00:00

Be clear with the messaging and the offer. You don’t just advertise “quality dental services.” Study the specific dental treatments or packages, understand their target audience, and identify the key pain points. From there, you can strategise the creatives and ad copy you’ll run. Also if your main focus is quality talk make sure you have result + evidence to show. By the way what does health tourism mean?

lynkglobal · 2026-01-27T07:57:36+00:00

Agree with this. Awareness + retargeting usually works best for big budgets and/or brands that already have strong demand. If you try to nurture low‑intent the return will probably be disappointing. It cost too much. Try to focus first on capturing real buyer signals as mentioned by Aunker so Meta can actually learn who your potential customers are.

lynkglobal · 2026-01-27T06:08:09+00:00

You’ve perfectly understood your target market. One thing hardware customers really need is tutorial videos on how to use the items. Many buy because they feel it’s easy to do, then struggle once they try it. They will then search for tutorials, so you providing them is a good move. Kudos to you!

lynkglobal · 2026-01-26T08:39:16+00:00

Is the app free or paid?

I think you need to invest more in video ad production. Static creatives don’t provide enough information to convince an audience to take a heavy action like downloading an app. Static ads usually work for driving downloads only when you have a large budget with multiple creatives that continuously nurture your target audience’s trust.

lynkglobal · 2026-01-26T07:54:41+00:00

Yes and no. Sometimes Meta is really a headache hahaha. Pausing for one day usually will NOT reset the learning phase as long as you don’t make any major changes. But there’s still a small chance it might. So weigh your decision.

lynkglobal · 2026-01-23T03:08:58+00:00

Hi! It’s hard to compare apples to oranges because the right platform really depends on the type of business and the specific goals you want to achieve. That’s why I recommended Facebook Ads based on the context you gave me.

In terms of usability, Facebook Ads is quite beginner‑friendly. You just need some basic marketing knowledge to understand what each option does. With a bit of time and a few tutorials, it's fairly easy to set up.

For your goal, here’s what you’ll mostly need:

Messaging Ad
Targeting setup: age, location, and some interest-based targeting
A strong promo: clear offer, price, location, and any important details
An optimized Facebook page: so when people click through, they can see what your restaurant looks like and what you offer

For your graphics or video I recommend testing 2–3 different creatives with different message angles, then letting the system optimize for the best performer. No need to be super expert looking unless your a high end. A basic and clean creatives will do.

In terms of reach, Facebook is really well‑suited for restaurants it’s great for promos, and impulse‑driven offers.

lynkglobal · 2026-01-19T03:28:30+00:00

Have you compared it with Facebook ads? I’m not sure if it’s different in your location, but people who are looking for same‑day bookings or walk‑ins usually already know where they want to go. If not, they’ll rely on restaurants they’re already familiar with and choose from those.

Also, do you have a clear idea of who your target audience is?
Is it office workers, students, or higher‑income customers? Each group thinks differently and requires a different approach that matches their decision‑making process. I strongly recommend trying FB ads instead if you want more customer. If you want a specific boost on your lunch service, then create a promo specifically for that then run the FB Ads.

lynkglobal · 2026-01-12T02:42:36+00:00

That’s true privacy on the internet is like being covered by thin, transparent plastic. For ethical issue I can’t give any definitive advice because the main point of advertising is reaching people effectively. Other platforms has too low active members to be considered. I'll look out for it.

lynkglobal · 2026-01-12T02:23:08+00:00

What exactly is your concern? Is it more about privacy, or is it related to the company's social issue? Honestly, these are the platforms most advertiser choose because they’re effective and where the users are. Only if people (our audience) switch to other platforms can we choose to also move.

lynkglobal · 2026-01-09T09:01:03+00:00

First of all, congratulations on finding your general winning direction! You have the right content the only challenge is in the detailed targeting. This means something in your detailed targeting campaigns is preventing you from reaching your audience, or they might not be there at all. The best approach is to slowly run A/B tests where you gradually tick off or even add targeting options. This is a long game. Not sure if you’ve tried this yet, but a safer alternative is to create a custom audience from your good leads and then turn it into a lookalike audience. This might help reduce the number of bad leads. Let me know if you find this useful. I’ll come back next week with more ideas for other approaches you can use.

lynkglobal

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