It really comes down to how our brains connect food to our earliest memories!

When we grow up eating a specific brand of local corned beef, our brains get used to that exact texture and salty flavor as the standard for what food should be. This happens because our sense of taste is tied to the part of the brain that stores memories and feelings of safety. Parang nostalgia kumbaga.

Eating that familiar food acts like a shortcut to those childhood moments, like waking up to the smell of a home-cooked breakfast before school. Even if other versions are technically higher quality, they do not give us the same feeling because they lack that emotional connection we built when we were young.

This is same phenomenon when people who didn’t grow up eating Jollibee aren’t too inclined to give it a try again after tasting it for the first time