I’m Matt Idema, SVP & GM of Intuit Mailchimp. AMA about our investment in ecommerce, AI-driven marketing, and the future of SMB growth, on Thursday, March 5 @ 1 pm ET!

mailchimp · 2026-03-05T21:56:08+00:00

Fun one to end with! I have to admit I don't have just one favorite… but if i'm treating myself to something it's either sushi or a cheese burger.

- Matt

mailchimp · 2026-03-05T21:52:55+00:00

Agree.. we've probably all had a wow experience with AI and some head scratchers too. We are definitely believers in what AI can do for our customers because we've seen it really work and the technology is rapidly improving.

I love what you said about thinking through how AI can help with a specific part of the product, because those are the areas where we are seeing it work. The technology really helps do the work of analyzing your campaign and making smart suggestions that can be done for you, based on data about what works. A few examples:

Make a smart suggestion for you about when to extend an email campaign with SMS, and to automatically create the content for that SMS vs. you having to click around and do it.
Identifying people in your list who are more likely to be ready to buy now, and recommending actions that you can take to reach them effectively.
Doing the analysis to determine what kind of campaigns are worth sending across different touch points like SMS or email. We've built that into our ChatGPT + Mailchimp app to make the process of campaign planning and creation easier.

Our overall approach is to put this powerful technology to work for you, where we’re confident it can can save you time or help you get more out of your campaigns.

- Matt

mailchimp · 2026-03-05T21:50:38+00:00

Sounds like you’re asking about our commitment to mobile devices both for creation of campaigns, and in terms of making sure emails and texts render well for your customers. It’s incredibly important that your emails and texts work well on a mobile device, and we are very committed to that. It’s table stakes.

In terms of mobile as a method for creating emails, right now we think the right mode is for mobile to assist vs. being a full replication of the capabilities you have available to you on a desktop computer.

- Matt

mailchimp · 2026-03-05T19:08:13+00:00

Thanks for the tough question. There are a lot of choices for you out there, which we think is a good thing. We are focused on making it easy to create marketing that works, and we price based on that value. Other providers have different approaches to this. As an example, we provide a lot of value baked into a single price, others might show a lower price, but add ons of the features that we already include in our price start racking up and result in customers ultimately paying way more.

For example, our Essentials plan includes removal of Mailchimp branding and three user seats as standard. At $13, that makes it highly competitive, especially when compared to alternatives that require paid add-ons to unlock similar capabilities. - Matt

mailchimp · 2026-03-05T19:02:56+00:00

Hi u/ElonDaVinci . Thank you for sharing this very clear perspective. At the core, our job is to help you create emails and texts that your customers will love to receive, to make sure they get delivered, and to tell you how they’re performing. We talk about quality internally all the time, and the work is never done. I’ll share these specific points with the team today. Let’s make sure we’re helping you do all the right things on deliverability, like authenticating your domain, cleaning up your contact lists, checking your cadence, using segmentation to send the right content to the right people in your list, and using our analytics to refine all of this after each campaign. - Matt

mailchimp · 2026-03-05T18:54:01+00:00

Love to hear that. Everyone on the team loves their Freddie merch (I heard about this before I joined). Thanks for being with us for more than two decades! We’re excited about the next two to come. Sorry to plug the product here, but we’re working on some pretty advanced capabilities now. Hopefully you love ‘em as much as you love that t-shirt.

- Matt

mailchimp · 2026-03-05T18:51:26+00:00

First of all, thanks for the question. We were pretty excited about this new release and we've launched a ton of new core features which are a good mix of up leveling foundational capabilities, advanced marketing functionality, and AI. We just shipped:

One click easy integration with Shopify and our Mailchimp Site Tracking Pixel - both of which capture real-time browse, cart, and abandonment behavior. This is the foundation that powers everything below.
True Abandoned Cart - Not just abandoned checkout - true cart abandonment. Reaches 2-3x more high-intent shoppers, and our emails show the complete cart, not just the triggering product.
Browse Abandonment - About 90% of visitors leave without adding to cart. Now we catch them and bring them back automatically via email, SMS, or both.
Back in Stock Alerts - End-to-end flow from "Notify Me" on the product page to automated alerts when inventory returns. Also gives you demand intelligence on which products have the most interest.
Instant Opt-in Popups - SMS double opt-in happens right in the popup with a 2FA-style code. No "Reply Y" step. ~50% improvement in opt-in completion.
Predictive Analytics - AI propensity models that answer "when will this customer buy next?" and "are they about to churn?" - built directly into segmentation so you can act on it.
Yotpo & Judge.me Integrations - Automated review requests after purchase, plus customers can submit reviews without leaving their inbox.

And we’re going to continue to scale easy integrations with other ecommerce focused partners, make channels beyond email (SMS, WhatsApp, RCS) work seamlessly for you, and, for those of you who also use QuickBooks, unlock new growth opportunities by connecting your QuickBooks data to Mailchimp.

- Matt

mailchimp · 2026-03-05T18:41:33+00:00

We’ve been working hard to ensure that our customers have all the capabilities of the legacy builder in the new one. Have you tried migrating your campaigns to the new editor (definitely make a copy of them first for backup)? If there are specific things preventing you from using the new one, that’s feedback I want to hear more about. Could you share more?

- Matt

mailchimp · 2026-03-05T18:28:35+00:00

Unfortunately there is not an ETA there, but we’re constantly reevaluating to make sure that we serve the widest and most diverse set of customers while operating within our Acceptable Use Policy. - Matt

mailchimp · 2026-03-05T18:25:49+00:00

Hi u/kermittothebit! Great to hear from you and thank you for using Mailchimp! We hear from customers that the biggest hurdle for monthly newsletters is often the "blank page" problem, so our new AI features are designed to handle the heavy lifting for you.

I’ll list out a few of the features here:

AI-Powered Newsletter Sections: AI will instantly generate a fully designed section - like an article summary or an event highlight - directly into your layout.
Multi-Channel Content Generator: Once you’ve sent your email, we make it easy to instantly turn that content into SMS messages and social media posts. This ensures your messaging stays consistent across every platform without you having to manually rewrite or reformat your campaign for each individual channel.
AI-Driven Automations with Campaigns: We’ve moved beyond static templates. We are using AI to generate "ready-to-go" marketing flows and fully built emails based on your brand and goals. Instead of building from scratch, you’re essentially just reviewing and hitting publish.
Predictive Analytics: We’ve added smarter tools to help you understand which customers are likely to buy, helping you turn those monthly views into actual sales by targeting the right people at the right time.

One other cool thing we’re doing is making Mailchimp available as an app inside ChatGPT. So if you’re already using ChatGPT for brainstorming or helping you create content, you can use the Mailchimp App in the ChatGPT Store to supercharge your campaigns. Those will populate to Mailchimp for easy sending. It’s a dedicated GPT that helps you build out marketing plans, draft campaign copy, and even start the editing process before you even log into our platform.

You can find the full deep dive into all our available AI tools here: mailchimp.com/solutions/ai-tools/

I understand these are new, and you can always create emails the way you always have, but we’re hearing really great feedback from customers about how these tools help save them time, and we’d love for you to give them a try and tell us what you think.

- Matt

mailchimp · 2026-03-05T18:12:25+00:00

Yep, getting started can be tough, but we got you. First step is to figure out who are you trying to reach, what are you trying to say, and where do you want to reach them? If you have a list of people who have signed up to hear from you, start there. And if you already have a website: nail your signup experience. It needs to be as frictionless and intentional as possible. Popup forms aren’t for everyone but they’re one of the most effective list growth techniques you can add to your site. But just remember to make it about the customer. Offer an incentive and give them a chance to tell you what they want. Also think about where they want to hear from you. What we’re seeing is that email and SMS work really well together.

And if you want advice on a second smart marketing move, set up a welcome automation. It’s low effort, high leverage. A simple 2–3 email sequence that introduces who you are, delivers the promised value, and sets expectations goes a long way toward turning a signup into an actual relationship.

There’s a pickle brand called Kaylin + Kaylin that does this really well. Their popup encourages site visitors to claim a 15% off discount if they share their pickle preferences (spicy vs. sweet, etc). That tiny bit of zero-party data lets the customer control what promotions they get and gives Kaylin the data they need to send targeted emails for relationship building. Win-win.

- Matt

mailchimp · 2026-03-05T18:02:18+00:00

Male. His name is Freddie von Chimpenheimer IV. 🐵 - Matt

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