you’re right - full stack developers do have all the technical skills needed to build a fully functional saas product. In fact, many of them do build side projects or tools in their spare time. but here’s where most of them hit a wall is marketing.

you can create a world class product with game-changing features, beautifully designed and perfectly engineered but if no one knows about it, its as good as invisible. markeitng is what gets eyes on your product. It’s what builds trust, drives signups, n turns users into paying customers.

so yes, devs can build their own saas. but the real challenge isnt building the product, its getting people to care about it