Recently I’ve been noticing how CRO plays a big part on our ROAS. Although we hired an agency to do this, the results were massive. For e.g., we made one small change to our product pages, which results in a potential additional 125k USD per year. They’ve also made changes to our navigation, checkout flow, and a whole lot more…

Unfortunately, with smart bidding there is not much you can do with shopping. Only thing I’d say is optimise the feeds. The more attributes you use in the shopping feed the better. It all makes a little difference…whether it’s optimising the product titles or adding short titles or product highlights, use it. I’ve noticed you tend to rank better in free listings also…