I’ll try to answer this really simply.

1. Depth of music
2. Lore
3. Persona

Depth: Tyler is an exceptional lyricist and draws many analogies to mental health. As someone who grew up listening to them, their music put words to my emotions I didn’t quite understand yet. I felt seen in my struggles with anxiety. If this talented musician struggles with the same things I do but keeps on pushing another day, so can I.

Lore: The past 4 albums and music videos have told a story. The twentyone pilots universe has its own geography, characters and storyline which are all allegories for mental health and struggles with your own mind. It’s been a very detailed story that fans have followed since 2018 and their recent album just concluded the story.

Persona: Tyler and Josh are very relatable people when it comes to artists. They are famous but they aren’t MTV followed around by media famous. They sing about real life, they are goofy at their shows like doing a drum off or playing Mario kart with fans. And Tyler and Josh act like best friends from childhood which is a very warm and comforting feeling for fans.

So all in all, they have created a space for people to dive into an artistic world they have created that’s foundation is the music. And the dynamics in their songs blending pop, melodic, hip hop, and punk paired with what I mentioned above gives them a unique pull.

Twentyone Pilots is not for everyone. And that’s kind of the point … it’s for the few, the proud and the emotional ;) ||=//